Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

ROI Revolution

APRIL 9, 2025

Social media advertising is always changing with new tech and shifting user trends. The average view time of a paid social ad is two to three seconds, so grabbing users attention as quickly as possible is paramount. Careerarc.com reports that the average attention span of Facebook videos is two seconds, ranging from 1.7

Social Media 78

Social Media Presentation Fashion Jewelry 78

Kissmetrics

NOVEMBER 23, 2021

The username you use on social media sites can either help or hurt your brand. It’s also important that your username is available across all social media platforms. What Should You Consider When Changing Your Username on Social Media? Make Sure Your Customers/Followers Can Still Find You.

Social Media 280

Social Media Channel Information Other 280

Retail TouchPoints

NOVEMBER 26, 2024

However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. According to the same report, 68% of consumers say they will pay more to shop with brands they are loyal to.

Consumer 290

Consumer Channel Social Media Mobile 290

Kissmetrics

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

Social Media 279

Social Media B2C B2B Consumer 279

Retail TouchPoints

FEBRUARY 21, 2025

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has becomethe fastest-growing ad channel in the U.S. One, because they need diversification and theyre looking for new channels that can provide it. Two, it has all the same markers that they’re used to in buying digital media.

Channel 267

Channel Marketing Presentation Social Media 267

Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.

Social Media 261

Social Media Retail Channel Gifts 261

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

Social Media 262

Social Media Management Marketing Presentation 262

Retail TouchPoints

APRIL 10, 2025

When brands like Target and Amazon announced they would deprioritize company DEI efforts, social media erupted with boycott threats and planned blackouts. Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships. While 73% of U.S.

Consumer 147

Consumer Social Media Retail Marketing 147

Retail TouchPoints

FEBRUARY 14, 2025

When working with true Digital PR specialists, a challenger brand can expect to see both brand and digital optimization undertaken in one service, rather than trying to merge two separate channels at extra expense. Isnt it time you stopped paying lip service? Jennifer Grey is the Head of Digital PR at Greenpark.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Kissmetrics

FEBRUARY 19, 2021

First, Major Tom conducted a full audit of their data from analytics and CRM to refine their reporting strategy. Next, they came up with an integrated paid media strategy that targeted high-impact channels, including Facebook, Google Ads, and Microsoft Ads.

eCommerce 323

eCommerce Social Media SEO Marketing 323

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

BigCommerce

SEPTEMBER 12, 2017

Get this entire report in a PDF version for further reading, research and action. Get your free comprehensive omnichannel report now. Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. It’s not just about broadcasting on all channels, though.

eCommerce 420

eCommerce Beauty and Health Customer Social Media 420

Retail TouchPoints

MAY 14, 2024

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

MARCH 2, 2022

Work from home has been normalized and inflation is an ongoing concern, and 21% of consumers believe life will never return to “normal,” according to Resonate’s State of the Consumer 2022 report. Exhausted Consumers still find time for media consumption, making them 14% more likely to follow a brand on social media than the average consumer.

Social Media 244

Social Media Shipping Costs Consumer Channel 244

Retail TouchPoints

NOVEMBER 10, 2022

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. Looking at year-over-year behavioral changes among eBay shoppers specifically, the report found that 92% plan to do most of their shopping online.

Gifts 264

Gifts Social Media Shipping Costs Consumer 264

BigCommerce

SEPTEMBER 17, 2018

Shopping on Instagram has generated a more than 2,000% increase in site traffic from Instagram for some brands , with many reporting an increase in conversion from the social media platform. Navigate to Channel Manager. The 6 Most Effective Types of Social Media Advertising. How to Advertise on Facebook.

BigCommerce 375

BigCommerce Customer Social Media Channel 375

BigCommerce

OCTOBER 12, 2017

Which sales channels produce the most holiday ecommerce revenue. Which marketing and advertising channels produce the highest return (and revenue). So, without further ado, here is what 1,018 brands reported they will do for the 2017 holiday shopping season. 15% of brands report no seasonal change in sales throughout the year.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

BigCommerce

APRIL 18, 2018

Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels. This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement. Better Decision Making Made Easy.

Download 418

Download eCommerce Social Media Shopping Carts 418

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Nearly 70% of marketing spend has gone to these channels. In short, while it’s still an important channel to engage users, social media isn’t a panacea.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

MAY 12, 2023

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Might not be time to work on that chartbuster yet, but even still, brands need to be considering how to find their voice in these new channels.

Games 310

Games Social Media Multi-channel Consumer 310

Kissmetrics

OCTOBER 16, 2020

Your marketing channels. Different marketing automation software supports various marketing channels. From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need. Furthermore, some software includes varying channels in different pricing tiers.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Optimizely

APRIL 4, 2019

Done right, social media influencers can help you build consumer trust in your brand. Influencer programs are also rated as the fastest-growing online customer-acquisition channel, and ties with email as the most cost-effective online customer-acquisition channel. Increase social media followers and engagement.

Social Media 370

Social Media Channel Recommendation Fashion 370

Retail TouchPoints

APRIL 24, 2023

The 2023 State of Creator-Guided Shopping Trends Report from LTK states that 44% of Gen Z and 42% of millennial respondents are going to stores to buy creator-recommended products. Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. 1] [link]

Social Media 289

Social Media Electronics Accessories Recommendation 289

BigCommerce

SEPTEMBER 5, 2018

To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Let your target audience know what special deals and events you have coming up with ads on your social channels like Facebook , Twitter , and Instagram. Tag your social media efforts.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

Payment Services 249

Payment Services Payments Social Media Consumer 249

Retail TouchPoints

SEPTEMBER 16, 2021

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

Consumer 312

Consumer Social Media Retail Multi-channel 312

Retail TouchPoints

MAY 8, 2023

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S. for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014.

Channel 275

Channel Merchant Services Payment Services Recommendation 275

BigCommerce

DECEMBER 20, 2017

Social Media Advertising, Campaigns & Retargeting. Omni-Channel Management. How to Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service: Two brands give you a behind-the-scenes look at how they manage exceptional customer service across all channels. Social Media is Scientific.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Groove

OCTOBER 3, 2024

Unlike traditional marketing firms that may focus on print, radio, or television advertising, digital marketing companies utilize online channels like search engines, social media , email, and websites to promote your brand. let's take a look at how to find the right one for your needs.

eCommerce 295

eCommerce Marketing Social Media PPC 295

Retail TouchPoints

FEBRUARY 25, 2022

All Social Media is Important, from Livestreaming to Direct Messaging. Luxury and social media have gone hand-in-hand in China for years, and that relationship has only grown stronger since COVID-19 drove more sales online. “That’s the channel for influence,” said Williams.

Social Media 304

Social Media Marketing Gifts Channel 304

Retail TouchPoints

SEPTEMBER 27, 2023

Two-thirds of surveyed consumers reported ordering products every week, and a whopping 95% of respondents who had just purchased a product were already thinking about a new purchase. The ways customers move across channels at different points of the shopping journey.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

BigCommerce

FEBRUARY 7, 2018

What types of reports and analytics are included? Is there a report for Total Revenue/Sales? How can we report on product and merchandising? How would be generate a Tax Report? What types of shipping and fulfillment reports are available? Can we generate a low stock inventory report? Social Media Questions.

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Kissmetrics

MAY 25, 2021

Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands.

Social Media 266

Social Media Blog Download Channel 266

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Tip 2: Look for Partners That are Customer-First Across All Channels. Tip 3: Go Beyond Organic Feeds and Owned Channels to Maximize ROI.

Social Media 302

Social Media Channel eCommerce Marketing 302

Kissmetrics

OCTOBER 5, 2020

Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Approximately six in ten Americans use video chat platforms for social or work purposes. Monitor Brand Mentions on Social Media. Social Media Communication Automation.

Technology 363

Technology Social Media Information Live Chat 363

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. With this integration, you can create and send automated reports to specific Slack channels that include segments, dimensions, custom metrics, e-commerce data, and goals.

Marketing 287

Marketing Multi-channel Social Media Channel 287