Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

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Social Media Management Presentation Marketing 211

Kissmetrics

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

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Social Media B2C B2B Consumer 279

BigCommerce

AUGUST 8, 2017

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

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Social Media Shipping Costs Multi-channel B2B 420

Retail TouchPoints

MARCH 14, 2022

The short answer is a lot : 37% of consumers responding to the Culture Rising: 2022 Trends Report by Facebook IQ said the pandemic spurred them to reevaluate their purpose and priorities in life. Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs.

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Social Media Retail Channel Gifts 208

Groove

OCTOBER 11, 2024

Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Cost-Effectiveness With inspiring open and engagement rates, brands see a higher ROI compared to other marketing channels.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

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Social Media Beauty and Health Multichannel eCommerce 271

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Nearly 70% of marketing spend has gone to these channels. In short, while it’s still an important channel to engage users, social media isn’t a panacea.

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Gifts Social Media Mobile Games 266

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. For them, Pinterest was a golden goose.

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Social Media Definition B2C Food and Beverages 220

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

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Channel eCommerce Social Media Magazine 195

BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? YouTube reports that mobile video consumption rises 100% every year.

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Social Media BigCommerce Demo Events 287

Groove

OCTOBER 3, 2024

Unlike traditional marketing firms that may focus on print, radio, or television advertising, digital marketing companies utilize online channels like search engines, social media , email, and websites to promote your brand. let's take a look at how to find the right one for your needs.

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eCommerce Marketing Social Media PPC 290

Kissmetrics

FEBRUARY 19, 2021

First, Major Tom conducted a full audit of their data from analytics and CRM to refine their reporting strategy. Next, they came up with an integrated paid media strategy that targeted high-impact channels, including Facebook, Google Ads, and Microsoft Ads.

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eCommerce Social Media SEO Marketing 323

Retail TouchPoints

OCTOBER 28, 2024

They spend a lot of time online, particularly on social media platforms. Leverage social media Where do you go to find Gen Zers? Social media! So it only makes sense to leverage social media when running sweepstakes or contests. Gen Z especially loves experiences they can share on social media!

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Consumer Social Media Recommendation Travel 216

Retail TouchPoints

MAY 14, 2024

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels.

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Social Media eCommerce Channel Events 274

Groove

SEPTEMBER 23, 2024

Paid Media Management This aspect of digital strategy involves creating and using pay-per-click ads and paid social media posts. Social Media Strategy A well-curated social media presence is vital for brand visibility and customer interaction. This supports consistent brand messaging across platforms.

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Social Media eCommerce SEO Multichannel 195

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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Social Media B2B Food and Beverages Download 78

Retail TouchPoints

NOVEMBER 10, 2022

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. Looking at year-over-year behavioral changes among eBay shoppers specifically, the report found that 92% plan to do most of their shopping online.

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Gifts Social Media Shipping Costs Consumer 240

ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

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Social Media Marketing B2B Download 78

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

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Social Media Channel Recommendation eCommerce 87

Ecommerce Platforms

JULY 31, 2018

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. The Best Social Media Upgrades of 2018. Instagram TV (IGTV).

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Social Media Marketing Article Other 187

ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Claim your copy so you can profit off of this channel’s meteoric rise.

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Social Media Channel Marketing Information 78

RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. 67% of consumers say that the quality of product images is very important in selecting and purchasing a product, based on a Slyce Report on Visual Search.

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Social Media eCommerce Retail Apparel 150

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Multi-channel Channel Comparison Shopping Shipping Costs 263

ROI Revolution

MAY 21, 2021

Q1 2021 was a period of serious growth for Pinterest, with the platform reporting 478 million monthly active users. The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico.

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Social Media Download Document eCommerce 78

ROI Revolution

DECEMBER 14, 2020

This offering would be unique to the social media space, as no other platform has created this functionality. Facebook has reached an agreement to acquire Kustomer, a top-rated omnichannel CRM that enables businesses to effectively manage all customer interactions across channels. Read more here. Learn more here.

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Social Media Omnichannel Channel Operations 78

ROI Revolution

NOVEMBER 16, 2020

As the channel tries to stay relevant with users and advertisers alike, this exciting new placement will likely capture new interest and investment. Facebook’s plans to update the standard attribution reporting window from 28 to seven days are on hold until at least January 2021 as a result of vocal advertiser feedback.

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Social Media Mobile Recommendation Online Retail 78

ROI Revolution

MARCH 23, 2021

The Resource Center houses various helpful tools, but positions its earliest success stories at the top, giving businesses a better idea of how other SMBs are already using the channel to grow. Download our 2021 Ecommerce Tech + Trends Report to uncover strategies & insights that will propel your brand forward in 2021.

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Social Media Consumer Apparel Download 78

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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Social Media B2C Channel SEO 190

Email Audience

JUNE 8, 2022

Have you been hunting for the best social media scheduling tools to grow your business in 2022? Managing social media tasks takes skills, time, and effort from your team. A solid social media calendar can help bring structure. Plus, you might need a competent social media scheduling tool.

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Social Media Channel Article Management 59

ROI Revolution

JULY 22, 2021

TikTok reports a 6% increase in the likelihood of a user making a purchase and a 9% lift in users’ attitudes towards a brand due to ads with sound. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic.

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Social Media Clothing Events Other 78

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. Census Bureau reports first-quarter 2023 ecommerce sales at $272.6 A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

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Omnichannel Social Media Channel Mobile 286

Retail TouchPoints

MAY 12, 2023

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Might not be time to work on that chartbuster yet, but even still, brands need to be considering how to find their voice in these new channels.

Games 260

Games Social Media Multi-channel Consumer 260

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play. What are Multi-Channel Listing Solutions?

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Multi-channel Channel Multichannel eCommerce 105

Retail TouchPoints

APRIL 24, 2023

The 2023 State of Creator-Guided Shopping Trends Report from LTK states that 44% of Gen Z and 42% of millennial respondents are going to stores to buy creator-recommended products. Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. 1] [link]

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Social Media Electronics Accessories Recommendation 244

Retail TouchPoints

SEPTEMBER 27, 2023

Two-thirds of surveyed consumers reported ordering products every week, and a whopping 95% of respondents who had just purchased a product were already thinking about a new purchase. The ways customers move across channels at different points of the shopping journey.

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Social Media Multi-channel Consumer Comparison Shopping 284

ROI Revolution

DECEMBER 23, 2019

So while you’re sipping hot cocoa in front of the fireplace, we’ve compiled some of the top social media advertising updates from Q4 for you to reflect on. Our December 2019 Social Media Water Cooler highlights a new tool from Pinterest, a new feature from Instagram, and a handful of updates from Facebook.

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Social Media Information Channel eCommerce 78

Retail TouchPoints

NOVEMBER 5, 2024

You’re going to see a lot of what you see in the mercado in our broader organization, our social media channels and the events we’re hosting,” said González in an interview with Retail TouchPoints. It’s not just a concept or one store; it’s what our organization plans to do moving forward. ”

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Mobile Operations Consumer Shopify 220