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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

For example, if your demographic tends to use Facebook frequently and favors email messages, those might be the top two channels you leverage for your interactions. Businesses use multiple, separate channels to connect with customers and leads while sharing the advantages of their products or services.

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Disrupting the eCommerce Industry with Jason Nyhus of Shopware - EP008

Groove

He was previously SVP of sales, marketing and partnerships at Digital River. He is a highly accomplished sales, marketing and partnership leader with over 20 years of experience in industry.

eCommerce 448
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Product Feed Management for eCommerce Success with Feedonomics - EP007

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.

eCommerce 425
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10 Snapchat Ads Strategies, Tips, and Resources

Kissmetrics

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. 10 Snapchat Ad Strategies and Resources.

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How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks

Retail TouchPoints

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. Larger RMNs can afford to invest in the specialized talent, hardware and resources needed to stay competitive in a marketplace dominated by industry giants.

Retail 278
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Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers

Retail TouchPoints

Retailers need to continue to focus on enhancing the digital product discovery experience, especially as more and more channels arise for consumers to discover and purchase their products. Optimizing product descriptions across channels.

Retail 298
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AliExpress Opens to U.S. Sellers as it Preps for 11.11 Singles Day

Retail TouchPoints

By leveraging our technology and resources, both growing and established businesses can easily explore a new channel that can help them increase visibility and boost sales.” Among the U.S.-based