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This is a game changer for retailers, which now have the ability to message customers with a mobile wallet pass across Android and iOS devices. In other words, there’s a new channel available to prospects wherever they go. Retailers have fewer barriers to gain unparalleled reach.
Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal ‘s suite of channels and publisher partners, including Peacock , ESPN , Food Network , CNN , Telemundo and Sunday Night NFL. To learn more about retail media, check out our full guide here.
An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels.
With the holiday season just concluded, the challenge of managing merchandise returns is a reality for many retailers. According to the latest data from the National Retail Federation (NRF), merchandise returns are projected to reach an astounding $890 billion in 2024, accounting for approximately 16.9%
Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape. Topics include how to: Assemble microservices without needing to re-platform Leverage data for every channel you want to sell on Make migrations much more effective
With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop.
Welcome to the world of retail returns, an expensive, cumbersome yet essential part of the industry. of all purchased goods were returned to retailers. of all purchased goods were returned to retailers. Customers today want consistent, personalized experiences across channels with multiple payment options and faster refunds.
The Retail TouchPoints editors have identified 10 of the most-read news stories this past year many of which exemplify key trends that will continue to resonate throughout 2025. While retailers had traditionally tried to remain politically neutral, this option seems to be disappearing in a sharply divided country. consumers wallet.
WHSmith North America (WHSNA) has partnered with commerce media solution SMG to launch a travel-focused in-store retail media network (RMN) that will connect brands with shoppers at the retailers more than 347 airport, rail station and resort-based locations across the U.S. and Canada.
Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach
But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. More and more, customers are expecting a better personalized CX. So what are the potential solutions?
The retail industrys rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved gen AI projects from pilots into production. In 2025, retailers will scale these AI projects across the enterprise and embed the technology into core operations of their business.
However, this year, you and retailers are facing the same problem: a quirk of the calendar means there are only 27 days between Thanksgiving and Christmas, five fewer days than usual, so retailers have a number of tricky balancing acts they’ll need to pull off to make sure it really is the most wonderful time of the year.
Retailers have to start understanding Gen Z. Theyre a tough nut to crack for many retailers; particularly those using more traditional approaches to research. Retailers must reflect this diversity in their marketing. Theyre in their late teens to mid-20s and have far more purchasing power than we give them credit for.
The UK footwear brand is seeking the ability to recognize and engage customers consistently across all channels, using the platforms AI-powered identity resolution and insights to scale data maturity while ensuring privacy compliance.
It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it will make up the vast majority — over 91% — of the current U.S. digital advertising spend in 2024, according to eMarketer.
Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. This gives your business the ability to customize its messaging based on the specific channel.
This gives you a competitive edge over other online retailers. Channel-Specific Requirements: Online marketplaces have varying rules that merchants need to follow. Creating and using standardized data-entry processes can help ensure consistency in product feeds across channels. Why Is eCommerce Feed Management Important?
This presents dynamic challenges and opportunities for retail media networks in particular, as the readiness of retail media measurement remains under a microscope. How is Retail Media Rising to the Challenge?
Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree
From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. In this webinar, four commerce retail experts will discuss: What consumers want to experience more of in 2023.
Inflation and economic uncertainty have put pressure on retailers to find creative ways to protect margins while staying competitive. Retailers use it to stay agile, ensuring their prices remain competitive while optimizing revenue and profitability. But in a physical store, the concept can feel less intuitive.
“With Amazon Autos, were bringing the simplicity and ease customers expect from Amazon to car shopping, one of their largest purchases, while offering dealers a new channel to connect with a broad audience. At the dealership, customers will complete the trade-in process by dropping off their old car when picking up the new one.
In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. While attackers target retailers across verticals, food- and event-oriented retail have been highly targeted.
While Google remains the dominant driver of organic website traffic for retailers, AI-powered platforms ChatGPT, Perplexity AI, Microsoft Copilot, Meta AI, ByteDance and others are claiming their stake and increasing bot traffic to websites. Consumer Behavior is ChangingIntent is Not For two decades, Google has shaped the way we search.
The comprehensive image revamp will extend across channels and touch points from the retailers website and app to all stores. Digital channels will be refreshed through January, starting with Walmart.com and the Walmart mobile app, followed by all marketing campaign assets and the official Walmart corporate site. in a statement.
While it started with the COVID ecommerce rush, rising operational costs and ongoing margin constraints are continuing to drive brands and retailers toward online marketplaces, otherwise known as third-party commerce (3P commerce). In a survey of 550 retail executives in the U.S.,
For the last several years, I’ve made a list of annual predictions for the retail industry, which I share here, on Forbes , and on my podcast. Ive been talking about retails great bifurcation for quite some time, in articles, within my keynote talks , and in my first book. GRADE: A For many brands, flat is the new up.
In 2024, retail crime is up – old-fashioned shoplifting by itself has risen 24% through the first half of the year, according to the Council on Criminal Justice. Never before has retail security been more important than today. Retailers can use this accountability to improve response tactics and planning.
As retailers face the imperative of implementing a retail media strategy, the number of Retail Media Networks (RMNs) continue to grow. The traditional debate of whether to build or buy a solution has dominated industry discussions, but this binary choice no longer serves the sophisticated needs of modern retail media.
and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For retailers, that’s a good thing. That may be good news for retailers here.
Heres how retail marketers should vet AI products so they can be implemented effectively into their campaigns: Start with a demo. In retail marketing, it can streamline daily operations, find new customers and prospects and even optimize marketing initiatives.
Consumers today expect retailers to understand their needs and anticipate their desires. Since 79% of consumers say they’re likely to engage with a personalized email tailored to their interests, retailers need to get personal. Cross-Channel Consistency An offshoot of this convenience theme is consistency.
at KYMA at Hudson Yards, to discuss a few of the key trends retail will be grappling with in 2025 for this blog post. To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. 13 from 6 to 8 p.m.
Whether it be bedding, bath towels or a new jogger set, Cozy Earths products aim to create a sense of sanctuary luxurious, ultra-soft products that enhance the best part of your day, Davis explained in an interview with Retail TouchPoints. Historically, the brand used Klaviyo for email and Attentive for SMS.
Visuals were a natural part of the process when shopping was done in person, but with the rise of ecommerce, they have become an additional task on retailers’ to-do lists — something that has to be created, formatted, edited and uploaded. As the holiday season approaches, these pressures on marketers and ecommerce teams will only intensify.
The retailer also is investing in the infrastructure needed to support its growing brick-and-mortar portfolio. China and Europe, delivering an exceptional customer experience through our direct-to-consumer channel and increasing our points of sale through our valuable retail partnerships.
He was previously SVP of sales, marketing and partnerships at Digital River. He is a highly accomplished sales, marketing and partnership leader with over 20 years of experience in industry.
Artificial intelligence (AI) has been a headline topic at the National Retail Federations annual Big Show , and NVIDIA is undoubtedly one of the companies leading the industrys innovation in this sector. Generative AI has completely reinvented ecommerce, according to Azita Martin, VP and General Manager of Retail & CPG for NVIDIA.
Even as Walmart s Birkin dupe dubbed the Wirkin continues to sell like hotcakes , the retailer has announced a new deal that will give its customers access to the real thing. Additionally, Rebag promised 100 items that will be available exclusively to Walmart customers.
The retailer has appointed Richard Westenberger as interim CEO in addition to his responsibilities as Senior EVP, CFO and COO. The retailers brands include OshKosh BGosh, Little Planet and Skip Hop. Westenberger joined Carters in 2009 and has held his current titles since March 2024.
But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. Retail TouchPoints interviewed 12 experts who shared their predictions for the 2024 holiday season. In the key grocery category, Placer.ai A recent Placer.ai
In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently.
Retailers can register here to begin the process of selling on AliExpress. By leveraging our technology and resources, both growing and established businesses can easily explore a new channel that can help them increase visibility and boost sales.” Among the U.S.-based The news comes as AliExpress preps for the upcoming 11.11
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