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Ecommerce Content Marketing Tips: Leveraging Email, Blogs, SEO, & More

ROI Revolution

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. Email marketing is one of the most profitable channels for marketers, enabling brands to reach the more than 4 billion consumers around the globe who use email. White Papers & Reports.

Blog 158
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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Thought-leadership blogs, webinars, and white papers can all showcase your knowledge and build a relationship of trust with users.

eCommerce 297
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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

There are two main types of images that should be used on your product page and across your marketing channels. The first are clean-cut, white background, product-only images. Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.

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7 Tips for Successful Small Business Content Marketing

Kissmetrics

You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns. Then you can link to the post and/or video on your social media channels. Build a Social Media Presence on the Social Channels Your Audience Uses. Resources for Starting a Blog.

Marketing 363
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How to Repurpose Content (and Why it Matters)

Kissmetrics

Marketers use a wide variety of channels, types, and formats for their content. Videos, illustrations, infographics, ebooks, white papers, webinars, case studies, podcasts, charts, graphs, blog posts, quizzes, slide decks, reports, and on and on. Or white papers. Create White Papers and Infographics.

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A Beginner’s Guide to Successful Email Marketing

Kissmetrics

Email marketing is still ranked as the most effective marketing channel , beating out social media, SEO, and affiliate marketing. With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies? Why is that? Follow Email Marketing Laws and Regulations.

Marketing 361
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Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

On the other hand, if you are offering a service such as SEO services, you can create a detailed checklist and include a free download. Here’s a technical SEO checklist from WEBRIS. Provide white papers. white papers offer an in-depth report on a particular problem and present a solution. Challenges.

eCommerce 216