CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences
Retail TouchPoints
JANUARY 31, 2024
As a result, brands and retailers have had to up their game for their omnichannel strategies to ensure they have the new features and functionality that consumers require to find the best products at the best price. Far fewer respondents ( 56% ) said that more expensive product assortments would lead them to have higher expectations. “We
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