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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Returns are a major cost of doing retail business of any kind, but especially online. While some are charging customers fees to simultaneously slow and offset rising costs resulting from elevated return rates, others are adopting returnless refund policies.

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Study: Why AOV Has Ousted CLV as Ecommerce Executives’ Most Valuable Metric

Retail TouchPoints

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. 95% of Executives Want to Prioritize Cost Optimization. To offset these added costs, retailers are looking to maximize their existing investments.

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Free Shipping or Fast Shipping? Both!

ChannelAdvisor

You can have a great product, but if you can’t get it to the customer free of cost or within two days, you have a great product without any takers. In 2023, customers expect nothing less than free and fast shipping. It is extremely hard to offer both free and fast shipping if you don’t have the pockets for Fulfillment by Amazon.

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Free Shipping or Fast Shipping? Both!

ChannelAdvisor

You can have a great product, but if you can’t get it to the customer free of cost or within two days, you have a great product without any takers. In 2023, customers expect nothing less than free and fast shipping. It is extremely hard to offer both free and fast shipping if you don’t have the pockets for Fulfillment by Amazon.

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Shipping as a marketing tool: Drive delight this holiday season

lateshipment

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. We’re here to say that e-commerce shipping is also a great marketing tool that e-commerce brands should consider.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Loyalty Beyond the Price Tag In our hyper-connected world with increasing distractions, retailers and brands struggle with high acquisition costs.

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As Ecommerce Growth Continues, Retailers Turn ‘Steely-Eyed’ Gaze to Profitability

Retail TouchPoints

Whether that “New Normal” has arrived yet is open to debate, but a recent study from Publicis Sapient and Salesforce indicates that new headwinds — in the form of inflationary and inventory pressures — have shifted retail leaders’ focus once again, this time toward profitability. . UK, Germany and Australia.