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The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. Amazon’s ruthless focus on price matching is putting immense pressure on the retailers as well. Big-box retailers are getting beaten on price.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

Not only has the traditional funnel disappeared, but increased competition online means that marketers’ historical focus on the top and middle of the funnel — capturing consumers’ attention and inspiring them to research and browse across channels — is no longer performing like it used to.

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Dr. Squatch Focuses on Shipping Experience to Drive Global Growth  

Retail TouchPoints

That’s why over the past decade it has grown into a $100 million subscription company and is now turning an eye to global growth. But as a digital-first brand with a very narrow focus — men’s all-natural soap, deodorant and hair care — Dr. Squatch has had to ensure its approach to growth is efficient and effective.

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

subscription ecommerce sales will continue to see double-digit growth over the coming years, swelling from $33.48 That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines.

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Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

Retail TouchPoints

Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket ships to unicorn status. In fact, there’s strong evidence that subscriptions are still in a growth mode, albeit a slower one than previously. They were the new kids on the block, so they had to be creative.

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The Pros and Cons of Dropshipping (+22 Dropship Suppliers to Get You Started)

BigCommerce

Once you make it over that hurdle, it’s time to deal with order fulfillment and shipping. That means you, the store owner, don’t need to keep products in stock or worry about shipping. Dropshipping is a cost-effective way to sell products online. Low overhead costs. But what if you could avoid all that hassle?

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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

Amazon Customer Base, Revenue & Shipping Data. Some of the biggest highlights of Amazon’s Annual Report were company insights shared for the very first time – like information around membership and revenue around Amazon Prime, the company’s subscription service. billion in subscription revenue. Amazon Prime generated $9.7