Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. When a platform like TikTok, which has been such a [powerful channel] for that, is revoked, how much progress will we lose?

Social Media 298

Social Media Channel Marketing Other 298

Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

My Wife Quit Her Job

APRIL 12, 2024

For the month of April, we’ve been running a challenge in our Profitable Audience Class that has dramatically increased the social media following for the students in the course. If you’re interested in growing your YouTube, TikTok or Instagram channels fast, then listen to this episode!

Social Media 296

Social Media Channel eCommerce 296

Groove

NOVEMBER 7, 2024

For example, if your demographic tends to use Facebook frequently and favors email messages, those might be the top two channels you leverage for your interactions. Businesses use multiple, separate channels to connect with customers and leads while sharing the advantages of their products or services.

Multichannel 383

Multichannel Omnichannel eCommerce Channel 383

Retail TouchPoints

FEBRUARY 12, 2025

Dicks Sporting Goods is expanding its Dicks Varsity Team content creator and influencer program by inviting consumers who have a passion for both sports and social media to join. Applications close on Feb.

Sporting Goods 257

Sporting Goods Social Media Consumer Gifts 257

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. influencer). Some lessons translate well; others, less so.

Social Media 278

Social Media Beauty and Health Payment Services Consumer 278

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030. But how they use these platforms matters.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. You have to create content that is specific to each channel, but the brand should always have the same voice,” Lisbona said. “We

Social Media 296

Social Media Gifts Omnichannel Consumer 296

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Forrester eCommerce

SEPTEMBER 2, 2021

Out of the 14 different spheres of influence that we track at Forrester, the channel industry trade press ranks near the top. Smart vendors and distributors know that the magic of finding, influencing, recruiting, enabling, and nourishing a top performing channel boils down to three simple questions about partners: What do they read?

Channel 478

Channel Social Media Marketing 478

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

Social Media 262

Social Media Management Marketing Presentation 262

Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

Channel 358

Channel Marketing Social Media Technology 358

BigCommerce

NOVEMBER 1, 2020

With dozens of social media channels to choose from, including Facebook, Instagram, Snapchat, Messenger and SMS, why should you focus…

Social Media 442

Social Media eCommerce Channel Marketing 442

Retail TouchPoints

FEBRUARY 14, 2025

When working with true Digital PR specialists, a challenger brand can expect to see both brand and digital optimization undertaken in one service, rather than trying to merge two separate channels at extra expense. Isnt it time you stopped paying lip service? Jennifer Grey is the Head of Digital PR at Greenpark.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Media 320

Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

FEBRUARY 12, 2025

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

Social Media 191

Social Media Channel Webinar Marketing 191

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. By spreading marketing efforts throughout the year, brands can connect with consumers when they aren’t overwhelmed by a barrage of holiday campaigns, allowing them to carve out a unique point of difference.

Marketing 278

Marketing Social Media Consumer Events 278

Retail TouchPoints

MAY 14, 2024

Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels.

Social Media 330

Social Media eCommerce Channel Events 330

My Wife Quit Her Job

DECEMBER 5, 2022

Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 years to get there. Today I have my friend Zach Mitchem on the show.

Channel 296

Channel Management Social Media 296

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Nearly 70% of marketing spend has gone to these channels. In short, while it’s still an important channel to engage users, social media isn’t a panacea.

Gifts 290

Gifts Social Media Mobile Games 290

My Wife Quit Her Job

FEBRUARY 6, 2024

After the sale of his blog, he decided to start a YouTube channel, which he’s managed to grow to 180k subs by defying every best practice. After the sale of his blog, he decided to start a YouTube channel, which he's managed to grow to 180k subs by defying every best practice. Here’s how he did it! Here's how he did it!

Channel 295

Channel Blog Management Social Media 295

Retail TouchPoints

DECEMBER 6, 2024

To ensure that our visual and written changes resonate consistently across all channels whether its TV, social media, paid digital or in-store weve established a cohesive strategy that reinforces our commitment to real parenting experiences. Performance and value are now foundational to our entire house of brands.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

JUNE 9, 2022

Retail TouchPoints (RTP): How can marketing and, specifically, social media help brands better manage consumer demand? Lindsay Jerutis: Social media provides a very direct line to consumers, so it should be managed as carefully and with as much intent as the in-store experience. That is their unique power.

Supplies 363

Supplies Social Media Consumer Marketing 363

Retail TouchPoints

NOVEMBER 22, 2024

” Customers will be able to watch and shop the shows on TalkShop.Live, Amazon.com/Live, Amazon Live’s FAST (free ad-supported TV) channel , the talents’ Facebook pages and Instagram feeds as well as any web or media property that has the TalkShopLive video player embedded.

eCommerce 277

eCommerce Books Channel Customer 277

Kissmetrics

AUGUST 5, 2021

You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns. Then you can link to the post and/or video on your social media channels. Build a Social Media Presence on the Social Channels Your Audience Uses.

Marketing 363

Marketing Social Media White Paper Blog 363

Retail TouchPoints

APRIL 24, 2023

Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. The COVID-19 pandemic accelerated creator-guided shopping as shoppers spent more time on social media and shopping from their phones. 1] [link]

Social Media 289

Social Media Electronics Accessories Recommendation 289

Retail TouchPoints

JUNE 20, 2024

Although there was a fun pickleball-themed corner primed for social media photo shoots, one wall featured storytelling elements focused on the brand’s fabric innovation. But more than 10,000 social media comments on the brand’s accounts focused revealed that consumers wanted the dress to be a bit more bathroom-break-friendly.

Social Media 263

Social Media Fashion Channel Consumer 263

Retail TouchPoints

MAY 8, 2023

Affronti identified several paths retailers can take to ride out a challenging year, and even to find areas for growth: Since loyal customers are sticking with brands they know and trust, retailers should do everything they can to retain and nurture these consumers; Conversational commerce via channels like WhatsApp and WeChat give retailers new opportunities (..)

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Groove

OCTOBER 5, 2024

While strategies such as email advertising and social media marketing also have their advantages, neither method can compete with SMS marketing when it comes to these two metrics. Integrating SMS with Other Channels: For maximum impact, integrate SMS with other marketing channels like email and social media.

eCommerce 340

eCommerce Marketing Social Media Shopify 340

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Offer multiple communication channels for customer support, including phone, chat, email, and social media. Allow customers to make purchases online and pick them up in-store (BOPIS), or offer easy returns and exchanges across all channels. Use social media to engage customers and ask for feedback or suggestions.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Kissmetrics

MAY 31, 2021

But here is what’s cool when we first started out in year 1 all of our business was generated through SEO, content marketing and social media marketing. Those were the channels we leveraged to generate sales. I am now starting to go after channels that we take for granted…. So, what’s your plan Neil? But that’s alright.

Marketing 363

Marketing Social Media SEO Channel 363

Retail TouchPoints

DECEMBER 17, 2024

First, retailers need to stay on top of which of these platforms are gaining traction with their customers , because in many cases it could mean that shoppers are encountering and even buying their brand without ever touching one of their owned or operated channels.

Merchant Services 289

Merchant Services Consumer Social Media Retail 289

ROI Revolution

NOVEMBER 8, 2024

Examples of brand-produced ads include scripted television ads where an actor is portraying a scene to sell you a product, or social media ads that feature professional images that were shot at a styled shoot. This type of content “stops the scroll” due to the way it seamlessly appears as another social media post in your users’ feeds.

Marketing 142

Marketing Social Media Consumer Channel 142