Kissmetrics

NOVEMBER 9, 2021

Feeling uninspired by your social media content lately? To help break you from your creative slump, we’ve explored five social media content hacks that will completely reinvigorate your timeline and inspire new high-quality posts. Incorporating UGC Into Your Content Strategy. Tips for Successful Live Videos.

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Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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Kissmetrics

FEBRUARY 15, 2021

Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful?

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Kissmetrics

NOVEMBER 10, 2020

Getting verified on social media is one of the first steps to building a successful social media marketing strategy. ’ A verified social media account provides instant social proof and credibility when anyone looks up to you or your company online. .’ But don’t give up.

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Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. A quality eCommerce content strategy provides more ways for potential customers to find your store.

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Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

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My Wife Quit Her Job

APRIL 12, 2024

For the month of April, we’ve been running a challenge in our Profitable Audience Class that has dramatically increased the social media following for the students in the course. If you’re interested in growing your YouTube, TikTok or Instagram channels fast, then listen to this episode!

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Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

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ROI Revolution

APRIL 9, 2025

Social media advertising is always changing with new tech and shifting user trends. TikTok advertisements are still short, around 10-15 seconds, but knowing you can supplement with longer, lifestyle advertisements on your channel can double your chances of visibility and engagement on the channel.

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Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. influencer). Some lessons translate well; others, less so.

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Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030. But how they use these platforms matters.

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Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Lisbona shared insights and best practices to help brands fine-tune their social strategies as the holiday season progresses.

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Kissmetrics

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Create a Content Strategy. Once you have a niche, it’s time to build your content strategy. Once you’re armed with this information, you can select your channels.

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Groove

OCTOBER 5, 2024

To help you master SMS marketing for eCommerce, we've put together a guide covering SMS marketing automation strategies for eCommerce, compliance considerations, and the best platforms you need to know about. Automation and Workflows: SMS marketing automation strategies for eCommerce are essential for efficiency and timeliness.

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Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

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Retail TouchPoints

NOVEMBER 7, 2024

Mikayla Hopkins: Brands should prioritize strategies that maximize engagement in this limited time frame, focusing on creating buzz and anticipation without overwhelming consumers with early promotions. Instead of pouring all resources into these peak sales periods, the focus should be on creating a continuous engagement strategy.

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Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Digital channels will be essential for luxury brands going forward.

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RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

In this blog, we will explore proven customer retention strategies that retail businesses can implement to boost customer loyalty and long-term success. Offer multiple communication channels for customer support, including phone, chat, email, and social media.

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Retail TouchPoints

APRIL 10, 2025

When brands like Target and Amazon announced they would deprioritize company DEI efforts, social media erupted with boycott threats and planned blackouts. Conversely, companies like Costco doubled down on DEI efforts , and social media feeds became filled with consumers signing up for memberships.

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Retail TouchPoints

NOVEMBER 26, 2024

Cross-Channel Consistency An offshoot of this convenience theme is consistency. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

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Retail TouchPoints

DECEMBER 6, 2024

And now, as a whole new demographic ( Gen Z ) ventures further into parenthood, brands and retailers need to adapt their strategies to reflect this cohorts behaviors, priorities and even beliefs. Our long-term strategy for Carter’s is to continuously anticipate and meet the evolving needs of our shoppers.

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Retail TouchPoints

FEBRUARY 14, 2025

And that means having a stand-out Digital PR strategy. When working with true Digital PR specialists, a challenger brand can expect to see both brand and digital optimization undertaken in one service, rather than trying to merge two separate channels at extra expense. What is Digital PR? Isnt it time you stopped paying lip service?

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Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

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ROI Revolution

JANUARY 8, 2025

Holiday data isnt only useful for developing holiday strategies. This is why our teams at ROI Revolution insist on aggregating Holiday data and using it to inspire strategy for the new year. 2024 Cyber Week Recap During Cyber week, our clients saw HUGE successes with paid social advertising. But at what price point?

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Retail TouchPoints

FEBRUARY 21, 2025

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has becomethe fastest-growing ad channel in the U.S. One, because they need diversification and theyre looking for new channels that can provide it. Two, it has all the same markers that they’re used to in buying digital media.

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Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. For this to happen, companies need to be aligned on a broad AI strategy to ensure they can go from idea to execution effectively.

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Kissmetrics

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

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Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

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Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. There are 3.78

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Retail TouchPoints

FEBRUARY 12, 2025

CTV is now a valid, effective performance marketing tactic and strategy that you can add to your entire marketing mix, explained Tim Edmundson, Senior Director of Content Marketing at MNTN during a recent webinar. But simultaneously, they feel pressure to be on every channel possible to drive visibility, awareness and intent.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Social commerce value will keep on growing.

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Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. in 2019 to 14.9%

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Retail TouchPoints

MAY 8, 2024

Pitié walked through key takeaways from the report and how these data points should influence brands’ ecommerce strategies moving forward. Part of our process for developing the Benchmark Report was considering some of our customers’ digital strategies. RTP: A lot of consumers are venturing to brand sites via paid channels now.

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Kissmetrics

APRIL 12, 2021

Their success is a direct result of their marketing strategies. Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. Apple knows this and has never wavered on its pricing strategy.

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Kissmetrics

AUGUST 5, 2021

In this post, we’ll break down why business owners of every size should deploy a content marketing strategy and how to create one. You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns. Then you can link to the post and/or video on your social media channels.

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Marketing Social Media White Paper Blog 363

My Wife Quit Her Job

DECEMBER 5, 2022

Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 years to get there. Enjoy the episode! years to get there.

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