Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 358

Social Media Information PPC Beauty and Health 358

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

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eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030.

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Social Media Retail Shipping Costs Mobile 278

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

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BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? Types of Social Media Videos. Don’t believe me? About us videos.

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Kissmetrics

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

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Social Media B2C B2B Consumer 279

Retail TouchPoints

MARCH 14, 2022

Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs. RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity.

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Retail TouchPoints

OCTOBER 25, 2021

But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. ” The right message can differ from channel to channel as well as person to person. I think email is a better place for that.”.

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BigCommerce

SEPTEMBER 28, 2017

According to an internal study conducted by Reamaze , ecommerce businesses on average accrue more than 3x the conversational volume compared to a software business per month. What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. Let’s dive in. You should be. Text message.

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Retail TouchPoints

FEBRUARY 14, 2025

Thats especially important when todays media-savvy consumer understands the difference between paid-for promotions and editorial reviews. In fact, according to a recent study more than half (53%) of consumers do not trust influencer content. Isnt it time you stopped paying lip service?

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Beauty and Health Social Media SEO Consumer 232

Kissmetrics

FEBRUARY 19, 2021

You can even go so far as to target people who went to your site but didn’t make a purchase, as you’ll see in the case studies below. Both SEO and paid search and social ads require time and effort. Case Studies: E-Commerce Companies That Increased Sales Through Paid Ads.

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Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

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Payment Services Payments Social Media Consumer 249

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Multi-channel Channel Comparison Shopping Shipping Costs 263

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

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Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

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Social Media Merchant Services Marketing Payment Services 195

Retail TouchPoints

MAY 14, 2024

In fact, a study commissioned by real-time engagement platform Agora found that 61% of respondents under the age of 55 are interested in livestream shopping experiences, with the ability to interact with brands and sellers in real time driving that interest. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app.

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Social Media eCommerce Channel Events 330

Groove

DECEMBER 5, 2024

Marketing Hub The HubSpot features in Marketing Hub pull together all of the information, content generation support, and communication channels you need to connect with leads and convert them into customers. The Marketing Hub also helps businesses use Google Ads, blogs, forms, and social media more effectively.

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eCommerce Marketing B2B Management 293

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. According to a study by Tomoson , influencer marketing yields a $6.50 This works for most social media platforms. Conduct Influencer Research.

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Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Nearly 70% of marketing spend has gone to these channels. In short, while it’s still an important channel to engage users, social media isn’t a panacea.

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Gifts Social Media Mobile Games 290

Retail TouchPoints

MAY 12, 2023

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Might not be time to work on that chartbuster yet, but even still, brands need to be considering how to find their voice in these new channels.

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Games Social Media Multi-channel Consumer 310

Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Social media advertising and how to leverage it. What is an integrated digital marketing campaign?

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Social Media Marketing Shipping Costs SEO 306

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

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Kissmetrics

FEBRUARY 19, 2021

Sure, there’s value in studying short-term data for day-to-day business planning, but don’t neglect your trend forecasting. We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month.

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Social Media Payment Services eCommerce Multichannel 361

BigCommerce

APRIL 18, 2018

Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels. This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement. Better Decision Making Made Easy.

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Download eCommerce Social Media Shopping Carts 418

Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Social Media Events Marketing Document 317

Kissmetrics

AUGUST 4, 2020

Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes. Lesson #3: Omni-Channel Strategies.

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Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. A recent study found that only 22% of D2Cs surveyed experienced a sales decline. One such area where on-demand data can help retailers is inventory.

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Small Business Retail Retail eCommerce Social Media 285

Retail TouchPoints

JUNE 10, 2022

Think about why younger shoppers liked these tools, add in what appeals to them in other channels today, and use this information to inform your initial metaverse adoption strategy. Those younger generations are very eager and willing to spend their money digitally through online platforms and social media.

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Social Media Channel Technology Customer 278

Retail TouchPoints

FEBRUARY 25, 2022

All Social Media is Important, from Livestreaming to Direct Messaging. Luxury and social media have gone hand-in-hand in China for years, and that relationship has only grown stronger since COVID-19 drove more sales online. “That’s the channel for influence,” said Williams.

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Social Media Marketing Gifts Channel 304

Kissmetrics

SEPTEMBER 17, 2020

US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel. Does it connect with your brand voice? Measure Their Engagement Rates.

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Social Media Marketing Channel Reference 343

Kissmetrics

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

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Social Media Marketing Article Information 361

BigCommerce

NOVEMBER 2, 2017

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) Utilize social media. Social media is first and foremost a place to share.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

Retail TouchPoints

MAY 16, 2022

The solution was to do a deep dive into every channel, both paid and organic, to see what was driving traffic and where the most loyal customers were coming from. The first is going back out and having a broad consumer study to understand the behaviors that we’re seeing in the market.

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Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

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Social Media Clothing Recommendation Fashion 307

365 Retail

DECEMBER 11, 2024

From social media posts and reviews to photos and videos, UGC offers a unique blend of authenticity and credibility that resonates deeply with consumers. For example, fashion retailers often encourage customers to post their outfit of the day (#OOTD) photos, tagging the brand for a chance to be featured on its social media channels.

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Social Media Outdoor eCommerce Customer Loyalty 52

Kissmetrics

JANUARY 21, 2020

First off, all marketing channels become statured over time. And, as I mentioned above, it’s with all channels. As I explained above, just because the metrics aren’t going in your favor doesn’t mean that a channel is dead. Just look at this case study by Olay. Look at this case study of the “ best grilled steaks.”.

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SEO Social Media eCommerce Article 363

Kissmetrics

JUNE 23, 2020

Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #3: Additional Channels.

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eCommerce eCommerce Marketing Marketing Multi-channel 363