Kissmetrics

FEBRUARY 19, 2021

According to Instagram , 60 percent of users they surveyed discover new products through Instagram. One-third of people surveyed by Clutch said they click on paid search ads because it answers their search query directly. How can you capture those leads and convert them to paying customers through paid search and social?

eCommerce 323

eCommerce Social Media SEO Marketing 323

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

Social Media 78

Social Media SEO Marketing Multi-channel 78

ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

Social Media 78

Social Media Marketing B2B Download 78

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Retail TouchPoints

SEPTEMBER 27, 2023

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 87

Social Media Channel Recommendation eCommerce 87

Optimizely

SEPTEMBER 11, 2018

While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly. Why should my business run customer surveys? How can I create a survey that works?

Customer 250

Customer B2C Social Media Improvements 250

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. However, new channels also mean new expectations. The market could reach $783.3 billion in 2024, up from $478.7

Social Media 278

Social Media Channel Technology Customer 278

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 241

Payment Services Payments Social Media Consumer 241

Retail TouchPoints

JUNE 11, 2020

Half of customers shopped digital channels for products they’ve never bought online before, with consumers buying groceries, household products and toys , while B2B customers purchased supplies , health and safety equipment , and IT hardware. Forrester conducted three online surveys for the report. Sellers Minimize Upside With Poor CX.

eCommerce 172

eCommerce B2B B2C Toys 172

Retail TouchPoints

SEPTEMBER 25, 2024

Paid Search Remains Top Driver, but Influencers will be Influential Image courtesy Adobe Analytics Across major marketing channels, paid search has remained the top driver of retail sales (accounting for a 28% share of online revenue from Jan. share) which includes social media influencers, at 7% to 10%. 1 to Sept.

Social Media 280

Social Media Sporting Goods Consumer Electronics 280

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

Social Media 297

Social Media Consumer Electronics Electronics Channel 297

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. consumers, according to a survey by Klarna — can connect with customer service agents through Ask Klarna, a free personal shopping service.

Payment Services 290

Payment Services Social Media Recommendation Consumer 290

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Navigating modern marketing channels requires an increased effort to use analytics and personalize customer interactions, the bulk of which are now taking place online.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. All Social Media is Important, from Livestreaming to Direct Messaging.

Social Media 304

Social Media Marketing Gifts Channel 304

Retail TouchPoints

APRIL 3, 2023

households own a pet, according to the APPA National Pet Owners Survey. Like many retail and CPG brands, Myos Pet taps into a combination of channels, from email to social media and SMS, to engage with its customers. More than 66% of U.S. million or so homes spent $136.8 billion in 2023.

Payment Services 261

Payment Services Social Media Subscription Channel 261

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

NOVEMBER 10, 2022

While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. as well as the distinct nuances of 1,500 eBay shoppers. “We

Gifts 264

Gifts Social Media Shipping Costs Consumer 264

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. With this integration, you can create and send automated reports to specific Slack channels that include segments, dimensions, custom metrics, e-commerce data, and goals.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels. Invest in First-Party Data.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

ROI Revolution

JANUARY 21, 2019

Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. According to investment firm Piper Jaffray, 85% of teens use Instagram at least once a month , just ahead of the proverbial social media leader, Snapchat, at 84%.

Social Media 60

Social Media Internet Retail Channel Information 60

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

Retail TouchPoints

JANUARY 24, 2024

This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels. Implementing these tools ensures consistent communication across channels and provides a comprehensive view of customer interactions, whether they occur online, via mobile apps or in person.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

OCTOBER 16, 2023

Amplify insights through targeted surveys. Surveys aren’t just about post-purchase feedback; they’re your direct line to understanding your audience’s preferences. In particular, post-purchase micro-surveys are a highly effective way to collect insightful and actionable customer feedback.

Social Media 278

Social Media Consumer Information Marketing 278

ChannelAdvisor

NOVEMBER 8, 2023

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Games 278

Games Customer Consumer Fashion 278

Retail TouchPoints

JULY 10, 2024

At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that will inform the design process. It’s not just about avoiding potential pitfalls.

Retail 261

Retail Social Media Point of Sale Information 261

Retail TouchPoints

MAY 2, 2024

An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience. Consumers value the convenience these offer.

Customer Retention 278

Customer Retention Payment Services Gifts Marketing 278

Retail TouchPoints

MARCH 11, 2021

The survey — a hybrid online and computer-aided telephonic interview (CATI) survey of 140+ U.S. The survey found that returning an item ranked as the No. 85% of surveyed retailers ranked inventory accuracy as a top priority to improve BOPIS and curbside pickup options. A frictionless return experience is critical.

Fulfillment 321

Fulfillment Order Fulfillment Shipping Costs Social Media 321

ROI Revolution

JULY 11, 2022

We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. of marketing professionals say they stay up-to-date on industry information via email and enewsletters, with blogs and social media a distant second at 56.3% of consumers use social media to find content.

Blog 158

Blog White Paper SEO Marketing 158

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 306

Social Media Retail Channel Events 306

Retail TouchPoints

AUGUST 28, 2024

In fact, 40% of advertisers plan to boost their spending in gaming over the coming year, making it the third -most-popular channel for increased investment after social media ( 47% ) and digital video ( 40% ), according to a study by the Interactive Advertising Bureau (IAB). billion in the U.S. alone this year and reach $11.5

Games 258

Games Social Media Consumer Mobile 258

Retail TouchPoints

FEBRUARY 23, 2021

found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. Here’s what brands need to know to break through the noise across social platforms. In August, for instance, a global survey by Smartly.io In fact, Smartly.io We’re Less Engaged — But Still Scrolling.

Social Media 297

Social Media Consumer Marketing Channel 297

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 283

Consumer Social Media Recommendation Apparel 283

lateshipment

AUGUST 31, 2023

Gen Z vs the Millennials vs the Gen X An average working-age person consumes social media 2 ½ hours per day. They depend on social media platforms to get gift ideas and this generation embraces the ‘Buy Now, Pay Later’ payment model. Social Commerce: Scroll, Tap, Shop Social media is the new search engine.

Consumer 130

Consumer eCommerce Social Media Payment Services 130