My Wife Quit Her Job

APRIL 12, 2024

For the month of April, we’ve been running a challenge in our Profitable Audience Class that has dramatically increased the social media following for the students in the course. If you’re interested in growing your YouTube, TikTok or Instagram channels fast, then listen to this episode!

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Kissmetrics

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

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Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

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Kissmetrics

NOVEMBER 23, 2021

The username you use on social media sites can either help or hurt your brand. It’s also important that your username is available across all social media platforms. What Should You Consider When Changing Your Username on Social Media? Make Sure Your Customers/Followers Can Still Find You.

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Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Video credit: Touchland When the holiday season hits, it’s always tempting to ramp up the holly and jolly language.

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Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Why Your YouTube Channel Needs an Audit. YouTube isn’t just a social media platform.

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Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Video has indeed evolved. Video has indeed evolved.

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Kissmetrics

FEBRUARY 8, 2021

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos.

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Kissmetrics

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So brands that were reliant on Facebook ads were forced to look for the next thing, and content creators have been that medium for them.”.

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Retail TouchPoints

OCTOBER 5, 2022

It’s 2022, and video is bigger than ever. To ensure that your videos are easy for your target audience to find, they must be optimized to rank highly across SERPs (search engine results pages). Making Your Video Worth Finding. There are many ways you can do keyword research for your videos.

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Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram. With more than 1.3

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Kissmetrics

FEBRUARY 19, 2021

Next, include a high-quality, engaging image (or two) or a video. No matter what platform you’re working with, you’ll need images or videos that capture your audience. Finally, paid social ads include a CTA. Test videos against images, one CTA against another, one type of ad placement against another, and so on.

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Retail TouchPoints

MAY 14, 2024

And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. It is built on a marketplace model and featured more than 400 brands as of March 2024.

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Kissmetrics

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. 20 Great YouTube Video Ideas. Explainer Videos.

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Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. However, this isn’t a case of purely replacing one medium for another.

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Kissmetrics

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. In this blog post, we’ll break down six strategies for successfully using customer reviews to craft effective video and visual ads. Why Should You Use Customer Reviews in Your Advertising Images and Videos. Or is there?

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Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

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My Wife Quit Her Job

DECEMBER 5, 2022

Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 years to get there. years to get there. Enjoy the episode!

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Kissmetrics

NOVEMBER 11, 2020

Every minute, 500 hours of videos are uploaded to YouTube. But what if you’re making a social media mistake ? The more subscribers you have, the more you can consistently achieve high view counts on your videos. Give Your Channel a Theme to Gain YouTube Subscribers. This is the goal of a social media platform.

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Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. Create TikTok Marketing Videos. Why TikTok Marketing?

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Retail TouchPoints

APRIL 24, 2023

Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. The COVID-19 pandemic accelerated creator-guided shopping as shoppers spent more time on social media and shopping from their phones. Rodney Mason is Head Of Marketing, Brand Partnerships at LTK.

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Retail TouchPoints

NOVEMBER 29, 2024

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. To what extent social commerce will happen in Western countries is still to be determined.

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Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

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BigCommerce

APRIL 18, 2018

Value-per-Visit: This is total website revenue divided by total website visits, and is helpful in measuring the effectiveness your various marketing channels. This is where you should be tracking and analyzing metrics related to inbound traffic to your store, email, and social media engagement. Better Decision Making Made Easy.

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Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

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Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Nearly 70% of marketing spend has gone to these channels. In short, while it’s still an important channel to engage users, social media isn’t a panacea.

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Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

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Kissmetrics

OCTOBER 5, 2020

Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Another recent trend is the growth and widespread adoption of video conferencing technology. Approximately six in ten Americans use video chat platforms for social or work purposes.

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Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. When a platform like TikTok, which has been such a [powerful channel] for that, is revoked, how much progress will we lose?

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Retail TouchPoints

NOVEMBER 5, 2021

An integrated digital marketing campaign is a unified, consistent message across a variety of platforms including social media, search engine marketing (SEM), search engine optimization (SEO), email and content marketing. Social media advertising and how to leverage it. What is an integrated digital marketing campaign?

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Kissmetrics

AUGUST 5, 2021

You can also find use in content marketing when you create assets that can be used across multiple channels and marketing campaigns. For example, if you write a blog post about the needs of a certain community, you can create a YouTube video on the topic and use the video in your blog post.

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Kissmetrics

JUNE 23, 2020

So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #1: Amazon.

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Retail TouchPoints

NOVEMBER 22, 2024

Amazon has partnered with video commerce platform TalkShopLive to beef up its livestreaming efforts this holiday season with new shows from Martha Stewart, Jennifer Hudson and more. “TalkShopLive and Amazon Live both lead video commerce in the U.S., “TalkShopLive and Amazon Live both lead video commerce in the U.S.,

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

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Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Consumers discover products through in-feed ads, livestream video feeds, influencer posts and more.

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Kissmetrics

JANUARY 27, 2021

Video and voice search are leading the charge in 2021. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Tactics and channels that worked last year, or even last month, might not deliver the same robust results today. Exceedingly well.

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