Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 535

Social Media Channel Technology Customer 535

ROI Revolution

OCTOBER 17, 2023

When it comes to cross-channel strategies for Q4, taking a full-funnel approach will be key. Watch this video to discover strategies to help you thrive across all of your channels this holiday season. Book a Meeting to Start Reaching Your Highest Potential Is your brand reaching its full potential on all of your channels?

Channel 78

Channel Books Customer Marketing 78

Forrester eCommerce

OCTOBER 21, 2021

Management and growth of the channel is too important to be left to chance. Here are the five actions to take in Q4 to ensure you and your organization are ready to begin building your 2022 channel sales plan.

Channel 365

Channel Management Customer 365

Forrester eCommerce

AUGUST 14, 2023

Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. It’s a significant shift from the classic capex model in which firms spend money for outright hardware purchases. where subscription-based […]

Subscription 370

Subscription Channel Technology Management 370

Forrester eCommerce

JANUARY 11, 2019

Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream.

Channel 415

Channel Customer Multichannel Customer Experience 415

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309

Channel Social Media SEO Other 309

Retail TouchPoints

NOVEMBER 13, 2023

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

Omnichannel 278

Omnichannel B2B Channel Customer 278

My Wife Quit Her Job

DECEMBER 5, 2022

Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 years to get there. Enjoy the episode! years to get there.

Channel 265

Channel Management Social Media 265

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more. This is where cross-channel tracking becomes invaluable.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Kissmetrics

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263

Channel Magazine Consumer Operations 263

Forrester eCommerce

OCTOBER 4, 2021

A focus on enhancing partner experience and generating customer value are key to channel marketing success in the year ahead.

Channel 370

Channel Marketing Customer B2B 370

ROI Revolution

AUGUST 7, 2023

Meta, Amazon, and TikTok are all strong ways to build sales in the digital world on their own – but finding an effective way to use them together can open the door for even more effective strategies. Designing and executing a full-funnel strategy on Amazon can be extremely beneficial.

Channel 78

Channel Social Media Games Customer 78

Groove

DECEMBER 23, 2020

The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Anticipate Omni-Channel Shoppers. Crafting A Mobile eCommerce Strategy. Conclusion.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Optimizely

NOVEMBER 16, 2020

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web. The post Channel-Centric Solutions Are Missing the Mark appeared first on Zaius.

Channel 195

Channel Omnichannel Download Marketing 195

Forrester eCommerce

JANUARY 16, 2019

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. As a review, here were my 2018 predictions. Verdict: As mentioned in the […].

Channel 418

Channel Multichannel Management Marketing 418

Forrester eCommerce

JUNE 21, 2024

In this first-ever evaluation of the digital customer interaction solutions (DCIS) market, we analyzed 34 product and strategy criteria for the 11 most important vendors in this space (listed alphabetically): [24]7.ai, The Forrester Wave™: Digital Customer Interaction Solutions, Q2 2024, is now live!

Channel 195

Channel Customer Marketing Customer Experience 195

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Brand Marketing Strategies.

Marketing 363

Marketing PPC SEO Social Media 363

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace.

Channel 114

Channel eCommerce Multi-channel Information 114

Retail TouchPoints

MAY 22, 2023

Businesses must adopt new marketing strategies to distinguish their ads from the rest. Marketers can overcome these blind spots through the use of various data-driven marketing strategies. Implementing data-based marketing strategies can drive improved brand sentiment, loyalty, and engagement.

Presentation 290

Presentation Consumer Financial Services Payment Services 290

Forrester eCommerce

APRIL 29, 2021

Done right, CCCM delivers more than outbound campaigns. In this Forrester Wave™, we compare CCCM solutions from enterprise marketing software suite vendors.

Channel 228

Channel Marketing Management B2C 228

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. The post The Value of Owning Your Channels appeared first on Zaius.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. in 2019 to 14.9%

eCommerce 363

eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

SEPTEMBER 2, 2022

If you find that your business and products can indeed add value to a specific market, do the foundational work, including establishing messaging and an amplification strategy, that will help your brand stand out in these markets. Build Out Your Engagement Strategy. We’ve all heard the term “ go global, act local.”

Merchant Services 324

Merchant Services Shipping Costs Channel eCommerce 324

CPC Strategy

MARCH 11, 2024

Streaming What Are Free Ad Supported TV (FAST) Channels? By Emily Sullivan Mar 11 2024 In a world saturated with streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. What Are FAST Channels? million viewers.

Channel 95

Channel Subscription Marketing Presentation 95

Forrester eCommerce

AUGUST 23, 2019

A lot has changed in the 25+ years I have spent in the technology channel. The one constant is the […].

Channel 419

Channel Marketing Technology Multichannel 419

Retail TouchPoints

OCTOBER 13, 2023

Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays.

Retail 302

Retail Demo Technology Events 302

Kissmetrics

MAY 4, 2021

Create a Content Strategy. Once you have a niche, it’s time to build your content strategy. For my content strategy, I have strict goals I set for myself to create a set amount of social posts on each network while maintaining blog quality and working on side projects. Select Your Channels. Understand All Channels.

Social Media 334

Social Media Blog Channel Events 334

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Paid Media Strategy: Increasing This Client's CVR & Revenue. In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. The Problem.

Improvements 370

Improvements Recommendation PPC Shopping Carts 370

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

MARCH 2, 2022

Following a successful 2021 pilot that offered brands sponsored on-site ads, Nordstrom Media Network (NMN) has expanded to include off-site channels including paid social and display ads, YouTube video, search and shopping ads and affiliate campaigns.

Channel 246

Channel Retail Customer Experience Operations 246

Kissmetrics

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Social Media 265

Social Media SEO Marketing Technology 265

Salsify

SEPTEMBER 19, 2024

Figuring out where to spend your hard-earned cash isn’t just about crunching numbers — it’s an art form. This is where strategic budget allocation comes into play.

Channel 101

Channel Arts eCommerce 101