Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. The Interactive Advertising Bureau reported that social media ad revenues reached $41.5

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Groove

OCTOBER 20, 2024

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.

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BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Multi-channel Channel Comparison Shopping Shipping Costs 263

Groove

NOVEMBER 8, 2024

Channel-Specific Requirements: Online marketplaces have varying rules that merchants need to follow. Creating and using standardized data-entry processes can help ensure consistency in product feeds across channels. Think about reading some case studies to see how these services have benefited fellow online retailers.

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Management eCommerce Merchant Services Channel 314

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

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Retail TouchPoints

MARCH 15, 2023

The retailer also has created an online hub with easy-to-follow repair videos that it will share across its social channels. “We Primark hosted 43 sessions in 2022 covering core basic repair skills — from sewing buttons, zips and mending tears to customization tips.

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Retail TouchPoints

OCTOBER 23, 2024

The benefits of having access to a near-limitless supply of unowned inventory (on the retailer side) and having access to other brands’ and retailers’ sales channels (on the brand side), has been compelling to put it mildly. This becomes particularly important as brands expand the number and type of channels they are selling through.

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Consumer Multichannel Supplies eCommerce 290

BigCommerce

SEPTEMBER 28, 2017

According to an internal study conducted by Reamaze , ecommerce businesses on average accrue more than 3x the conversational volume compared to a software business per month. What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. Let’s dive in. You should be. Text message.

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Retail TouchPoints

OCTOBER 18, 2024

turned to one of advertising’s most powerful new channels — connected TV (CTV). resulting in a double-digit increase in message association and more click-throughs than its other channel investments. Beauty in a new case study. “We

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Retail TouchPoints

FEBRUARY 11, 2022

Winners, defined as retailers with same-store/channel growth above the industry average of 4.5% , interacted more with Amazon on average compared to underperformers. This may be a sign that the most confident retailers see Amazon as another discovery channel as well as a competitor.

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Retail TouchPoints

MAY 18, 2021

COVID-19 undoubtedly convinced a large number of ecommerce “virgins” to make their very first online purchase, but it’s likely much of the dramatic growth seen over the past year came from infrequent ecommerce users — those that had used online channels for less than 25% of their purchases prior to the pandemic.

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eCommerce Shipping Costs Fulfillment Supplies 229

Kissmetrics

JULY 9, 2019

Which, of course, makes these channels too big to ignore. They are taking an omnichannel approach which means they leverage more channels. The post New Study: What 100 Social Media Followers Are Really Worth appeared first on Neil Patel. The social web is huge. Which ones produce the best ROI? Conclusion.

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Social Media B2B Definition B2C 275

Inflow Insights

DECEMBER 20, 2021

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. The Client: A Wholesaler Operating on Seasonal Trends.

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PPC Supplies Channel eCommerce 106

RTP blog

MARCH 17, 2019

are completing work on a project known as “How Marketing Works,” studying historical data across 40 packaged goods companies. Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel.

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Retail TouchPoints

OCTOBER 23, 2023

That’s why brands are focused on truly understanding their behaviors and preferences across all channels. To shed light on how Gen Z prefers to shop in stores, MG2 conducted a comprehensive study that included both qualitative and quantitative feedback. Gen Z’s spending power is growing.

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Retail TouchPoints

APRIL 21, 2021

Brick-and-mortar growth can be partially attributed to digital wallets’ usage online, which is making more shoppers familiar with the payment process across channels. “I Digital wallet adoption is forecasted to reach 15.5% of POS payment volumes by 2024. I think it’s about the comfort level,” said Brames.

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Merchant Services Payment Services POS eCommerce 299

FastSpring

APRIL 2, 2020

That’s when NotePlan decided to take the next step and turn their website into a revenue-driving channel to support their innovations of the software. Click here to take an in-depth look at the NotePlan case study to learn more about their partnership with FastSpring!

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eCommerce Channel eCommerce Marketing Marketing 78

ESW

APRIL 5, 2023

While every brand with a DTC channel dreams of a sudden surge in website traffic, too much of a good thing can do irreparable damage to even the most established online retailer. Preparing a DTC channel for peak season is a must for growing revenue and preserving brand reputation. times higher than a site page that loaded in 5 seconds.

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Channel Merchant Services Payments Payment Services 78

ChannelAdvisor

AUGUST 15, 2022

Despite the longstanding love/hate relationship between B2B e-commerce and marketplaces, B2B marketplace sales are now the fastest-growing digital commerce sales channel. . billion in 2021, and they’re projected to keep pace toward $130 billion in 2022, making them the fastest-growing e-commerce channel. The biggest takeaway?

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Retail TouchPoints

SEPTEMBER 13, 2023

advertising channels in 2022, according to a study by IAB. The study found that retail media network (RMN) ad buyers — defined as buyers at brands or agencies that spend at least $5 million on RMNs annually — are planning to increase their overall ad spend by 11% YoY in 2023. Retail media was one of the fastest-growing U.S.

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Retail Definition Channel Marketing 298

Retail TouchPoints

JULY 14, 2021

Suppliers are breaking down their demand forecasts geographically, while retailers are breaking them down by channel. While CPGs are looking at geography, retailers are largely looking at specific channels. Now that online and offline inventory are converging due to BOPIS, a more unified channel lens is often more sensible.

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Shipping Costs Omnichannel Channel Recommendation 264

Omnisend

AUGUST 25, 2023

Remember, promotional messages are more than just a communication channel. Start using Omnisend and elevate your marketing campaign efforts today Start Free Today The post 10 Promotional SMS examples [+case studies] appeared first on Omnisend Blog. With the right approach and tools, they can help boost your marketing efforts.

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Shipping Costs Shipping Marketing Information 78

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

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Store Growers

FEBRUARY 19, 2023

Life Events Targeting: Case Study Given all that we discussed so far, you might think that life event segments aren’t really useful to the general marketer (or business). This was at a time when they didn’t invest in any other marketing channel, so the results from that test are reliable.

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Store Growers

MAY 12, 2023

In this case study, we’ll break down how FIGS uses paid search advertising to drive traffic and boost revenue. Important but probably not as an acquisition channel. This influx of new traffic provides ample opportunities for retargeting efforts across all their channels. But how did they get there? Let’s get started.

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Apparel Channel Definition Customer 91

Retail TouchPoints

OCTOBER 29, 2024

The challenge could prove even greater for smaller D2C brands as they go head-to-head with national brands like Nike and Lululemon, which, in addition to direct sales, have the advantages of name recognition and multiple distribution channels. Nearly 70% of marketing spend has gone to these channels.

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Gifts Social Media Mobile Games 290

Retail TouchPoints

AUGUST 7, 2020

One common thread among many of the studies: fewer trips to brick-and-mortar stores in favor of increased online shopping. Several studies have documented a dramatic shift in spending from physical stores to online. A separate study from AI solution provider Qubit. The Valassis study of more than 2,000 U.S.

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Consumer Retail Merchant Services Document 309

Kissmetrics

SEPTEMBER 19, 2017

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? What’s more, according to a separate study from Triton Digital and Edison Research , Americans tuning in to podcasts on a weekly basis has almost doubled since 2013: Image Source. Social media? How about podcasts? Podcasts?”

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Channel Marketing Download Social Media 226

Sailthru

FEBRUARY 6, 2020

An App Is Not Enough: Lifecycle Marketing on Every Channel. Click here for the full case study to learn more about how Raise engages new and repeat customers, turns repeat customers, whatever. The post How Raise Sees Success with Lifecycle Marketing on Every Channel appeared first on Sailthru.

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Channel Marketing Payments Mobile Payments 78

Retail TouchPoints

MAY 14, 2024

In fact, a study commissioned by real-time engagement platform Agora found that 61% of respondents under the age of 55 are interested in livestream shopping experiences, with the ability to interact with brands and sellers in real time driving that interest. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app.

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Retail TouchPoints

SEPTEMBER 2, 2024

Many studies have proven this out, illustrating how wellness initiatives lead to lower healthcare costs for both employees and employers, and how they can help reduce employee absences as well as workplace accidents. Many studies show the tremendous importance of connection and community in overall health and longevity.

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Retail TouchPoints

AUGUST 26, 2024

And the importance of creating streamlined and consistent brand experiences is not to be underestimated, either: 75% of consumers say that regardless of the marketing channel they use to engage with a brand or retailer (website, in-store, email, social media) they expect to get the same experience across all digital touch points.

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Information Social Media Omnichannel Consumer 264

Kibo

APRIL 27, 2020

The Rise of Personalized Commerce Study reveals that companies that leverage a personalization strategy across all elements of the customer lifecycle not only see higher ROI (300% or more), they are in the best position to quickly pivot their business to meet changing customer behaviors. Their seniority levels broke down as follows.

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Improvements Customer Channel Download 71

Retail TouchPoints

AUGUST 28, 2024

In fact, 40% of advertisers plan to boost their spending in gaming over the coming year, making it the third -most-popular channel for increased investment after social media ( 47% ) and digital video ( 40% ), according to a study by the Interactive Advertising Bureau (IAB).

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Retail TouchPoints

SEPTEMBER 4, 2024

Case in point: one study found that a staggering 76% of consumers will stop doing business with a company after just one poor experience. Every touch point, regardless of channel, is a direct reflection of the brand, and customers need to feel that brand promise as they bounce between the digital and the physical.

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Omnichannel Retail Point of Sale Technology 298

365 Retail

MAY 2, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

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Channel Retail Download eCommerce 52

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

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