Retail TouchPoints

NOVEMBER 27, 2024

According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Retail experiences work all year round.

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Events Omnichannel Retail Workshop 277

Retail TouchPoints

OCTOBER 25, 2021

But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. ” The right message can differ from channel to channel as well as person to person. To me, email is the new address.

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Social Media Channel Marketing Consumer 317

Groove

JUNE 28, 2022

For this client specifically, their owned channels, namely email and SEO, are the driving channels behind their online revenue. After analyzing the marketing channels available to this brand, we reached the conclusion that in order to maximize results, this client needed to increase the total number of emails sent to its audience.

Merchant Services 340

Merchant Services Customer Loyalty Channel SEO 340

Retail TouchPoints

DECEMBER 23, 2024

Scrutinize case studies. Next, review case studies and other visual examples; you can always push for more details if a case study features extreme results. Asking for references and existing client reviews can tell more of the story too, and help you see what other marketers say about their experiences with the tools.

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Marketing Demo Retail Reference 182

Groove

JANUARY 13, 2025

This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. Real-Time Syncing : Inventory, order status, and customer preferences are updated instantly across all channels, enabling businesses to deliver cohesive experiences.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

JANUARY 28, 2022

“Over the last two years we’ve seen incredible acceleration in terms of customer shopping behavior, and right at the core of that is an accelerated adoption of digital channels. In this regard, the Mirakl study identified three crucial factors for any enterprise marketplace: Seller and product reviews; Fast delivery; and Curation.

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Consumer Customer Experience Customer Retail 278

Retail TouchPoints

FEBRUARY 18, 2022

“We’ve talked for many years about how digital channels influence the buying journey whether or not the consumer ends up buying in a digital channel versus a physical one. Cost optimization has become more important, but those digital channel costs are higher than they were before,” he said. “

eCommerce 299

eCommerce Shipping Costs Channel Operations 299

Retail TouchPoints

MARCH 4, 2025

Retailers should use these channels to explain the why behind pricing shifts and reassure customers theyre getting the best value. By studying these examples, North American retailers can avoid pitfalls and accelerate their adoption of proven best practices. Dynamic pricing isnt just a technical shift, its also a cultural one.

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Customer Retail Electronics Operations 216

Retail TouchPoints

FEBRUARY 14, 2025

In fact, according to a recent study more than half (53%) of consumers do not trust influencer content. When working with true Digital PR specialists, a challenger brand can expect to see both brand and digital optimization undertaken in one service, rather than trying to merge two separate channels at extra expense.

Beauty and Health 232

Beauty and Health Social Media SEO Consumer 232

Retail TouchPoints

AUGUST 7, 2020

One common thread among many of the studies: fewer trips to brick-and-mortar stores in favor of increased online shopping. Several studies have documented a dramatic shift in spending from physical stores to online. A separate study from AI solution provider Qubit. The Valassis study of more than 2,000 U.S.

Consumer 309

Consumer Retail Merchant Services Document 309

Retail TouchPoints

APRIL 21, 2021

Brick-and-mortar growth can be partially attributed to digital wallets’ usage online, which is making more shoppers familiar with the payment process across channels. “I Digital wallet adoption is forecasted to reach 15.5% of POS payment volumes by 2024. I think it’s about the comfort level,” said Brames.

Merchant Services 299

Merchant Services Payment Services POS eCommerce 299

Retail TouchPoints

FEBRUARY 11, 2022

Winners, defined as retailers with same-store/channel growth above the industry average of 4.5% , interacted more with Amazon on average compared to underperformers. This may be a sign that the most confident retailers see Amazon as another discovery channel as well as a competitor.

Customer 264

Customer Sporting Goods Consumer Consumer Goods 264

Groove

DECEMBER 5, 2024

Marketing Hub The HubSpot features in Marketing Hub pull together all of the information, content generation support, and communication channels you need to connect with leads and convert them into customers. It offers a shared inbox that pulls together multiple communication channels in a single location.

eCommerce 293

eCommerce Marketing B2B Management 293

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Publishing various material thats useful and relevant to your audience will have them coming back to your website for more.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

DECEMBER 27, 2024

But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. They use these channels to learn about new products, see what influencers are promoting and sift through branded content as it suits them.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Retail TouchPoints

MARCH 15, 2023

The retailer also has created an online hub with easy-to-follow repair videos that it will share across its social channels. “We Primark hosted 43 sessions in 2022 covering core basic repair skills — from sewing buttons, zips and mending tears to customization tips.

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Workshop Clothing Fashion Channel 261

Kissmetrics

AUGUST 4, 2020

Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. Building Authority Through Guest Posting Content Production Tools Plugins to Use FAQ Schema Live Case Studies, Market Data & Field Reports Share Worthy Content Content Outline Templates.

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Blog Marketing Magazine Channel 363

365 Retail

DECEMBER 11, 2024

For example, fashion retailers often encourage customers to post their outfit of the day (#OOTD) photos, tagging the brand for a chance to be featured on its social media channels. The post Leveraging User-Generated Content (UGC) for Brand Growth: A Case Study appeared first on Retail News and Events.

Social Media 52

Social Media Outdoor eCommerce Customer Loyalty 52

Retail TouchPoints

SEPTEMBER 13, 2023

advertising channels in 2022, according to a study by IAB. The study found that retail media network (RMN) ad buyers — defined as buyers at brands or agencies that spend at least $5 million on RMNs annually — are planning to increase their overall ad spend by 11% YoY in 2023. Retail media was one of the fastest-growing U.S.

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Retail Definition Channel Marketing 298

Kissmetrics

OCTOBER 29, 2020

Winning marketers study their audience. Almost 60 percent of the elite marketers featured in their study conduct audience research once or more per month. If you know where your customers like to spend their time, you have a pretty good idea of the channels to target and the content to use. Which one are you supposed to use?

Marketing 363

Marketing Document Channel Social Media 363

Retail TouchPoints

JULY 29, 2022

Shopper promiscuity] is at levels unprecedented in the history of studying shoppers, and it’s only going to continue to get worse, or better depending on your perspective.”. What that is doing is it’s completely rewiring the way people go into that shopping decision-making process.”.

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Consumer Channel Events Marketing 325

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

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Omnichannel Social Media Channel Mobile 312

Kissmetrics

JANUARY 26, 2021

As the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers. This means you can hit a message and reply to someone directly on your text channel. You’ll find this feature in the voice channel. Starting a Discord Channel. How Does Discord Work? Rule screening.

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Channel Games Download Social Media 316

Retail TouchPoints

OCTOBER 23, 2023

That’s why brands are focused on truly understanding their behaviors and preferences across all channels. To shed light on how Gen Z prefers to shop in stores, MG2 conducted a comprehensive study that included both qualitative and quantitative feedback. Gen Z’s spending power is growing.

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Retail Channel 264

Retail TouchPoints

FEBRUARY 12, 2021

The study draws on the expertise of its team of global analysts covering 100 countries around the world to identify the traits that will define consumer behavior this year. The goal is to offset COVID-related inconveniences and recapture an experience that feels normal ,” according to the Euromonitor study, but one size does not fit all. “The

Consumer 347

Consumer Omnichannel Events Customer Experience 347

Retail TouchPoints

MAY 14, 2024

In fact, a study commissioned by real-time engagement platform Agora found that 61% of respondents under the age of 55 are interested in livestream shopping experiences, with the ability to interact with brands and sellers in real time driving that interest. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

OCTOBER 10, 2022

This is true all year long, but recent studies show at least 26.8% With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever.

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Multi-channel Marketing Retail Channel 298

Kissmetrics

JUNE 23, 2020

Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #3: Additional Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

SEPTEMBER 1, 2020

In addition to these three qualifiers, YouTube’s algorithm also draws on a user’s historical views and a video-specific assigned score, one that weighs both novelty and frequency of channel uploads, among other attributes. Don’t forget to study your audience retention graphs and pay attention to what those metrics are telling you.

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Improvements Channel SEO Subscription 362

Retail TouchPoints

APRIL 26, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Hybrid Shopping is Here to Stay. Only more so.

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Retail Mobile Reference Download 279

Retail TouchPoints

AUGUST 16, 2021

If this dollar value were a proxy for revenues, the returns channel would be the second largest global retailer behind Walmart. That is a significant amount of capital tied up in the returns channel! According to a recent study , 80% of consumers point to a positive returns process to drive brand loyalty. But don’t stop there.

Retail 336

Retail Shipping Costs Supplies Shopify 336

Retail TouchPoints

FEBRUARY 3, 2021

The study used a nationally representative sample of more than 1,000 consumers and feedback from the Future Commerce Expert Network, a group of knowledgeable retail and brand operators. 51% miss “going shopping” as a way to socialize; and 25% regularly tune into video shopping channels like QVC or HSN.

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Consumer Retail Jewelry Arts 342

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Shopping with a PC or smartphone only ranks second and third in the PwC study. Are you Listening? Payments play a key role.

Payment Services 278

Payment Services Payments Social Media Electronics 278

Retail TouchPoints

MARCH 30, 2023

Omnichannel options like BOPIS will play a key role, because while digital sales growth is outpacing brick-and-mortar, the physical sales channel still accounts for 70% of all retail sales — a testament to how shoppers are combining their journeys across both channels rather than shifting back to pre-pandemic habits.

Consumer 297

Consumer Omnichannel Travel Events 297

Retail TouchPoints

APRIL 27, 2023

However, one sustainable investment management firm’s data indicates that ecommerce can generate 17% less greenhouse gas emissions than brick and mortar retail shopping, and other studies report similar ecommerce advantages. However, multiple studies have found that the opposite is true.

Shipping Costs 289

Shipping Costs eCommerce Customer Shipping 289

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

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Games Customer Consumer Fashion 278

Retail TouchPoints

APRIL 29, 2021

Indeed, a recent global shopper study found that 41% report having a lower income than pre-COVID [i] — and that translates into noticeably heightened price sensitivity. Just since the onset of COVID, shoppers in a global study reported a 7% growth in their private label purchases over the national brand (from 36% pre-COVID to 43% today).

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Retail Recommendation Supplies Technology 279