article thumbnail

Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

In other words, there’s a new channel available to prospects wherever they go. Mobile wallets not only offer quick time to market, they have the advantage of widespread adoption that can help drive customers to engage on a brand’s app, website and other channels. Retailers have fewer barriers to gain unparalleled reach.

Mobile 296
article thumbnail

Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. This finding comes from ChannelAdvisor, a CommerceHub company, which conducted a survey of C-suite employees at large consumer electronics brands (with over 500 employees).

Channel 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction. Case management functions in omnichannel survey platforms have the power to provide proactive support.

article thumbnail

Babylist Holiday Survey: Shoppers Seeking Both Value and Values in the Gifts They Buy

Retail TouchPoints

But with new dynamics — such as new digital channels, inevitable delivery delays and the rise of purpose-driven buying — come new opportunities for brands and retailers to reach parents and family members buying for baby. The second was a survey of 2,600 parents as well as their extended family and friends.

Gifts 289
article thumbnail

Retailer or Manufacturer—Can You Enhance Performance With More Effective Customer Satisfaction Surveys?

Wiser

Customer satisfaction surveys are an invaluable tool for businesses seeking to improve their performance and stay ahead of the curve in an increasingly competitive market landscape. These surveys provide direct insights from the very people who matter most—customers. Surveys are not just questionnaires.

Customer 146
article thumbnail

Consumer Surveys Confirm: COVID-19 Shaking Traditional Retailer And Brand Loyalties

Retail TouchPoints

Consumer Sentiment survey of 1,923 adults, conducted from July 7-12, 2020, uncovered profound changes in behavior that are forecasted to stretch even after quarantining restrictions have loosened. The survey of 809 U.S. For example, McKinsey & Company’s latest U.S. A separate study from AI solution provider Qubit.

Consumer 309
article thumbnail

Distribution Channels: What They Are, Types, & Examples

Kissmetrics

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263