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Do Channel Vendors Need Public Relations Anymore?

Forrester eCommerce

At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Channel 536
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What I See Coming For The Channel In 2020

Forrester eCommerce

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 524
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Top 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals

Forrester eCommerce

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

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Top 10 Technology Trends in Retail

Retail TouchPoints

While technology has continued to have a dramatic impact on the retail industry, the spread of COVID-19 has created new technology trends and accelerated current tech best practices significantly. AI spending in retail has continued to trend upward. Digital order management and fulfillment. Integrated POS solutions.

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3 Ecommerce Logistics Trends that are Changing Retail Right Now

Retail TouchPoints

The same study suggests this trend is only expected to continue: by 2027, the global retail ecommerce market is projected to grow by 39% and surpass the $8 trillion mark. Technological advancements, from machinery to software to AI-powered integrations, have yielded several viable solutions for ecommerce logistics automation.

eCommerce 287
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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

Brands and retailers realize there is no one-size-fits-all strategy for stores — and design teams are rising to the challenge by thinking more creatively and thoughtfully about how they can innovate through new formats, technologies and collaboration methods. Technology is going to be central [to the store experience] — it has to be.

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Subscription Hardware Puts The Channel At Risk

Forrester eCommerce

There are several scenarios such as new technology, short-term projects, test-before-you-buy, and infrastructure bundled with managed services, etc., Subscription-based hardware is the emerging model that every hardware vendor is promising to customers, partners, and investors. where subscription-based […]