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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees.

Workshop 419
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Build-A-Bear Names New Tech Chief

Retail TouchPoints

Build-A-Bear Workshop has hired Dara Meath as its new SVP and CTO and placed her on its senior leadership committee, reflecting the retailer’s commitment to its ongoing digital transformation efforts. Dara Meath. Meath will report to Build-A-Bear’s CFO Voin Todorovic.

Workshop 278
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NYFTLab Empowers Women-Led Commerce Technology With Support of Major Retailers

Retail TouchPoints

By the close of its ninth edition in June, the New York Fashion Tech Lab (NYFTLab) and its largest-ever group of partner retailers and brands from major corporations had provided support to five women-led emerging business-to-business fashion technology companies. Five New Technologies Driving Retail Personalization.

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Why Digital-Native Brands Are Moving In-Store

Optimizely

Customer experience is more important than channels. While you may think about your business in terms of online or in-store, customers don’t think in channels. Any channel you choose to sell through should connect seamlessly to all your other channels, making the customer experience consistent.

Workshop 312
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Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind

Retail TouchPoints

In an industry still struggling with a tight labor market, choosing which technology to arm store associates with becomes a critical decision. For example, if your stores don’t have reliable network connections, it’s a good idea to seek out technology that operates in offline mode with no loss of efficiency.

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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

Wanting to help our consumers find the right words or expressions inspired us to create the 1-800-Flowers.com MomVerse ahead of Mother’s Day and further utilize technology, specifically AI, in a way that serves our consumers. This is something we’ve felt passionate about from the beginning and we’re building these tools with our community.

Customer 277
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Technology. Omni-Channel Management. Mobile commerce is continuing to rise thanks to one new technology: digital wallets. That focus on 2018 was important –– and asking them after Cyber Five even more so.

eCommerce 419