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Albertsons’ Retail Media Arm Adds NBCUniversal Channels to CTV Offering

Retail TouchPoints

Albertsons Media Collective is expanding its Collective TV offering to include video ads across NBCUniversal ‘s suite of channels and publisher partners, including Peacock , ESPN , Food Network , CNN , Telemundo and Sunday Night NFL. To learn more about retail media, check out our full guide here.

Channel 147
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From Passive to Interactive: How to Use Video to Drive Audience Engagement and Activation

Retail TouchPoints

Most (if not all) marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by up to 80% , and mobile shoppers specifically will spend 88% more time on websites when they’re engaging with video.

Fashion 278
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8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

Retail TouchPoints

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Let’s dive into the world of short videos, explore how they can boost businesses, and understand why many brands choose to host these videos directly on their websites. Short videos leave no room for vague messaging.

Marketing 299
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Amazon Teams with GroupM to Help Brands Leverage New Shoppable TV Channel

Retail TouchPoints

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel , which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content.

Channel 264
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Video: Cross-Channel Strategies for Q4

ROI Revolution

When it comes to cross-channel strategies for Q4, taking a full-funnel approach will be key. Watch this video to discover strategies to help you thrive across all of your channels this holiday season. Book a Meeting to Start Reaching Your Highest Potential Is your brand reaching its full potential on all of your channels?

Channel 78
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How to Monetize YouTube Videos

Kissmetrics

If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos.

Live Chat 316
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Why You Should Audit Your YouTube Channel

Kissmetrics

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309