Retail TouchPoints

OCTOBER 7, 2024

Most (if not all) marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by up to 80% , and mobile shoppers specifically will spend 88% more time on websites when they’re engaging with video.

Fashion 278

Fashion Merchant Services Information Consumer 278

Retail TouchPoints

NOVEMBER 27, 2024

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

MARCH 15, 2022

At the same time, short-form video content is exploding, driven first by TikTok and now spreading across other major platforms including Instagram, YouTube and Snapchat. TikTok also is closing the gap on the influencer side as well, with 64% of creators offering paid content services on the video app.

Marketing 310

Marketing Social Media Consumer Other 310

Retail TouchPoints

OCTOBER 5, 2022

It’s 2022, and video is bigger than ever. To ensure that your videos are easy for your target audience to find, they must be optimized to rank highly across SERPs (search engine results pages). Making Your Video Worth Finding. There are many ways you can do keyword research for your videos.

Social Media 55

Social Media SEO Banking Information 55

Groove

DECEMBER 11, 2024

Why a Strong eCommerce Email List Matters eCommerce email marketing is one of the most important channels to generate traffic, conversions, and revenue for many businesses. In fact, email marketing has the highest ROI of any digital marketing channel, generating an average of $42 for every $1 spent.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

JUNE 18, 2024

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel , which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content.

Channel 264

Channel Mobile Demo Travel 264

Groove

OCTOBER 22, 2024

This differs from other types of Google PPC advertising, which are typically centered around specific channels. This process involves uploading your ads, such as images or videos, and previewing how they will look on the different Google properties. What Is Google Performance Max? Next, you’ll reach the asset management phase.

PPC 315

PPC eCommerce Channel Management 315

Retail TouchPoints

SEPTEMBER 7, 2022

Qurate Retail Group — parent company of QVC and HSN — has made two new executive appointments as it works to differentiate the home shopping brands and build out its omnichannel video commerce operation. Sriraman was most recently Head of Prime Video Channels at Amazon. On linear TV, QVC and HSN are available in 92 million U.S.

Apparel 264

Apparel Merchant Services Home Shopping Accessories 264

Retail TouchPoints

MARCH 3, 2025

Because its relatively easy to communicate this brand ethos through rich product page descriptions, photography and video, the brand leans heavily on strong visual creative to reinforce storytelling through its ecommerce site and social channels. Historically, the brand used Klaviyo for email and Attentive for SMS.

Customer 260

Customer Marketing Channel Customer Retention 260

Retail TouchPoints

FEBRUARY 12, 2025

CTV ad formats and capabilities integrate into other digital advertising channels and, in turn, can support a more robust set of business goals. And when asked to share the CTV advertising capabilities that are most beneficial to their business, 47% called out its integration with other ad channels and touch points.

Social Media 191

Social Media Channel Webinar Marketing 191

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. When a person on TikTok posted about their cup surviving a car fire, the brand found the video and offered to replace the customers car.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

MAY 14, 2024

And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. It is built on a marketplace model and featured more than 400 brands as of March 2024.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

NOVEMBER 4, 2024

The type of content that exists on TikTok, those snackable, short videos for shorter attention spans, mixed with the ability to grow reach on a much more granular level , almost a grassroots level, has really allowed brands to break through with their marketing. Where do we go from here?

Social Media 298

Social Media Channel Marketing Other 298

Kissmetrics

SEPTEMBER 1, 2020

While it is possible to optimize YouTube SEO to score top results , without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. What began as a venture capital-funded technology startup in 2006 is now our go-to spot for all things video. That number is huge.

Improvements 362

Improvements Channel SEO Subscription 362

Forrester eCommerce

JULY 6, 2020

experiences on their digital channels using assets like video or even 3D renderings, an increasing number have turned to digital asset management (DAM) to better manage the […]. Digital customer experience has become a top-3 growing priority according to our recent COVID-19 Service Provider Pulse Survey.

Customer Experience 435

Customer Experience Channel Management Customer 435

Kissmetrics

NOVEMBER 11, 2020

Every minute, 500 hours of videos are uploaded to YouTube. The more subscribers you have, the more you can consistently achieve high view counts on your videos. Give Your Channel a Theme to Gain YouTube Subscribers. Before you do anything, you need to give your channel a theme. This is the goal of a social media platform.

Social Media 363

Social Media Channel Improvements Marketing 363

Kissmetrics

APRIL 13, 2021

Specifically, it’s a search engine for videos. It’s similar to Google’s video search results. Just like you want to get your site high up on the SERPs, you want to get your videos high up on the YouTube SERPs. Find Video Keywords to Improve YouTube SEO. Then, see if any keywords bring up video results.

SEO 352

SEO Channel Food and Beverages Improvements 352

Kissmetrics

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Create Regular YouTube Video Content.

SEO 327

SEO Channel Subscription Social Media 327

Groove

DECEMBER 12, 2024

BigCommerce SEO best practices can help grow your organic channel by scaling SEO and increasing organic visibility, making it easier to get your business in front of its target market. If youre not already harnessing the power of video for SEO, its time to get started.

BigCommerce 282

BigCommerce SEO Mobile Improvements 282

Kissmetrics

NOVEMBER 9, 2021

Users can share photos or videos aligned with the hashtag. Take a look at this hashtag initiative from the Denver Art Museum : Museum visitors shared photos on their social channels which the Museum then shared as UGC on their branded channels. Consumers are watching an average of 92 minutes of digital video a day.

Social Media 350

Social Media Channel Presentation Consumer 350

Retail TouchPoints

JUNE 13, 2024

Advertisers need a smarter, more effective way to execute CTV and video campaigns,” said Kristi Argyilan, SVP of Retail Media for Albertsons Media Collective in a statement. CTV represents some of the most premium inventory for advertisers,” said Ben Sylvan, VP of Data Partnerships at The Trade Desk in a statement.

Retail 263

Retail Channel Omnichannel Marketing 263

Retail TouchPoints

FEBRUARY 4, 2025

Retailers have access to massive amounts of data, much of which is unstructured ranging from product descriptions and images to customer reviews and in-store video feeds. Multimodal AI will unlock new insights and value. However, this unstructured data often remains underutilized by current AI systems.

eCommerce 302

eCommerce Retail Omnichannel Multi-channel 302

Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences.

Games 310

Games Social Media Multi-channel Consumer 310

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level. Create TikTok Marketing Videos. Why TikTok Marketing?

Marketing 362

Marketing Social Media SEO Channel 362

Kissmetrics

NOVEMBER 16, 2020

YouTube is saturated — 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers creating thousands of hours of video a year. Well, I’m here to tell you that video blogging still has huge potential. More than 85% of US internet users watch video ads. You’re a real person.

Blog 363

Blog Marketing Other Channel 363

My Wife Quit Her Job

SEPTEMBER 27, 2022

Today I have my partner Toni on the show to talk about my 2-and-a-half-year journey of making YouTube videos. Recently I hit 100K subs and the channel is making about $20,000/month on Adsense revenue alone. In this episode, I talk about what it took to get to this point, and what you have to do to build a successful YouTube channel.

Books 59

Books Channel Other Social Media 59

Retail TouchPoints

SEPTEMBER 12, 2024

But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. In the final interactive report , they revealed how focusing on contextual relevance, culture and value can create a winning holiday strategy across all channels.

Retail 306

Retail Merchant Services Channel Consumer 306

Retail TouchPoints

DECEMBER 6, 2024

The store inspires parents with video on digital screens in each area showing how to style key looks seen on mannequins throughout the floor. Another example is Little Planet, our fastest-growing and most sustainable brand, which is highlighted in a distinct shop-in-shop environment, still within the baby zone.

Apparel 289

Apparel Fashion Social Media Consumer 289

Kissmetrics

OCTOBER 21, 2021

Given that we know how successful video is as a content form, savvy marketers are making livestreams work for their campaigns. While the platforms mentioned above are pretty commonly used for live video, YouTube also shares this live-stream capability. Schedule Your YouTube Live Video. Socialize Your YouTube Live Video.

Social Media 322

Social Media Demo Channel Other 322

Retail TouchPoints

JULY 31, 2024

but more importantly the process, shedding light on not only what makes retail media so powerful, but also what’s required to succeed in this emerging advertising channel. The Solution: A Sponsored Video Campaign The MAP team had just launched a new ad product — sponsored videos — that it pitched to Hall as an ideal solution.

Retail 278

Retail Channel Download Other 278

Kissmetrics

AUGUST 4, 2020

Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. To get you started, make sure you watch the welcome video: The welcome video breaks down what you’ll learn over the next 4 weeks and, under the video , you’ll find a goal worksheet and a course outline.

Blog 363

Blog Marketing Magazine Channel 363

Retail TouchPoints

MARCH 23, 2021

The cross-channel video platform is inspired by youth culture and hit 20 million unique visitors in December 2020, with gross merchandise value (GMV) increasing by 125% YoY that same month. Verizon Media also announced that it is expanding the In The Know shopping network with two new verticals — ITK Parenting and ITK Cooking.

Merchant Services 348

Merchant Services eCommerce Payment Services Presentation 348

My Wife Quit Her Job

APRIL 12, 2024

If you’re interested in growing your YouTube, TikTok or Instagram channels fast, then listen to this episode! If you're interested in growing your YouTube, TikTok or Instagram channels fast, then listen to this episode!

Social Media 296

Social Media Channel eCommerce 296

Retail TouchPoints

SEPTEMBER 18, 2024

We’re expanding our partnership with Roku to leverage Shopify’s Checkout and unlock a new self-serve sales channel for Shopify merchants to reach more customers with shoppable ads,” said Mani Fazeli, VP of Product at Shopify in a statement.

Shopify 279

Shopify Merchant Services Management Channel 279

Kissmetrics

FEBRUARY 15, 2021

You’ll have a different audience on each of your social media channels, and your content needs to reflect that. These include: Instagram post scheduling Twitter post scheduling video publishing to multi social media channels cross-publishing. Use Tools to Manage Comments on Your Social Media Marketing Channels.

Social Media 358

Social Media Marketing Multi-channel Channel 358

Retail TouchPoints

SEPTEMBER 12, 2023

Here’s what TikTok Shop has on tap: In-feed video and live shopping: Users canshop tagged products directly from videos and Lives in the For You feed; A product showcase where users can browse products, read reviews and purchase directly from a favorite brand’s profile. reads the company announcement.

Merchant Services 278

Merchant Services Payment Services Multi-channel Shopify 278

Retail TouchPoints

OCTOBER 19, 2022

New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. . Shoppable Video. All products featured can be purchased directly from the videos.

Merchant Services 290

Merchant Services eCommerce Shipping Costs Multi-channel 290