Primark Doubles Down on Sustainability with Durability Standards, Studies and Repair Workshops
Retail TouchPoints
MARCH 15, 2023
The initiatives include working with Wrap through its Textile 2030 agreement to establish an industrywide durability standard; commissioning independent research examining the relationship between price and consumer behavior on durability; and scaling up Primark’s free clothing repair workshops following a 12-month pilot.
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