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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees.

Workshop 419
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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

They also want customer service channels such as chatbots and call centers to provide them with the same level of information and support regardless of how they choose to interact. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Events 277
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Primark Doubles Down on Sustainability with Durability Standards, Studies and Repair Workshops

Retail TouchPoints

The initiatives include working with Wrap through its Textile 2030 agreement to establish an industrywide durability standard; commissioning independent research examining the relationship between price and consumer behavior on durability; and scaling up Primark’s free clothing repair workshops following a 12-month pilot.

Workshop 261
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Revolve Group Launches Mobile Fashion Game Alongside LA Holiday Pop-Up

Retail TouchPoints

Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season, including a pop-up shop at The Grove in Los Angeles and within the new fashion styling game Bellemint. ”

Games 278
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Build-A-Bear Names New Tech Chief

Retail TouchPoints

Build-A-Bear Workshop has hired Dara Meath as its new SVP and CTO and placed her on its senior leadership committee, reflecting the retailer’s commitment to its ongoing digital transformation efforts. Dara Meath. Meath will report to Build-A-Bear’s CFO Voin Todorovic.

Workshop 278
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Why Digital-Native Brands Are Moving In-Store

Optimizely

Customer experience is more important than channels. While you may think about your business in terms of online or in-store, customers don’t think in channels. Any channel you choose to sell through should connect seamlessly to all your other channels, making the customer experience consistent.

Workshop 312
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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

Workshop 263