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Primark Doubles Down on Sustainability with Durability Standards, Studies and Repair Workshops

Retail TouchPoints

The initiatives include working with Wrap through its Textile 2030 agreement to establish an industrywide durability standard; commissioning independent research examining the relationship between price and consumer behavior on durability; and scaling up Primark’s free clothing repair workshops following a 12-month pilot.

Workshop 261
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees.

Workshop 419
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Primark Takes Multi-Pronged Approach to Sustainability, from Supply Chain to Customer Education

Retail TouchPoints

Product labels now include composition information, and there’s additional information available on the Primark website, via its social channels and through QR codes in its stores. “In

Supplies 264
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Build-A-Bear Names New Tech Chief

Retail TouchPoints

Build-A-Bear Workshop has hired Dara Meath as its new SVP and CTO and placed her on its senior leadership committee, reflecting the retailer’s commitment to its ongoing digital transformation efforts. Dara Meath. Meath will report to Build-A-Bear’s CFO Voin Todorovic.

Workshop 278
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Upcoming webinar: “Omni-channel is dead. Long live omni-channel.”

Steve Dennis

Please join me next Wednesday February 14th at 1pm US Eastern for a free 30 minute webinar on the future of omni-channel retailing. For more on my speaking and workshops go here. I’ll be joined by Rob Poratti from IBM Watson Commerce. You can pre-register here. ” June 13-15 Shopper Insights & Activation Conference

Channel 98
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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually.

Workshop 263
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Retail Media Networks: The Key to Winning CPG Partnerships this Holiday Season

Retail TouchPoints

Emphasize Integrated and Co-Branded Campaigns Utilizing integrated campaigns across various channels is a strategic necessity in today’s omnichannel landscape. Retailers should emphasize their ability to maintain consistent messaging and branding across in-store, online, mobile and social media platforms.

Retail 278