article thumbnail

Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

article thumbnail

4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

Across generations, 24% of online clothing purchases are returned. But more so than return policy, were finding out that the key to connecting with this generation is in a seamless multi-platform shopping experience. Gen Z often buys multiple items, tries them on at home and returns what doesnt fit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Uniqlo Sister Brand GU Plans September U.S. Debut

Retail TouchPoints

GU (pronounced “gee-you”), a sister brand of apparel retailer Uniqlo , will make a splashy, multi-channel entrance into the U.S. The two -story location in the trendy SoHo neighborhood will offer men’s and women’s clothing as well as shoes, bags and accessories.

article thumbnail

BigCommerce Multi Storefront: Pros, Cons, Features and Review [2024]

Groove

Integrating Multi Storefront BigCommerce The BigCommerce multi store integrates seamlessly with your Groove Commerce websites. Multi Storefront BigCommerce Features The best feature of BigCommerce MultiStorefront is the ability to create multiple native storefronts in one control panel.

article thumbnail

What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

Spearmint LOVE started off as a baby clothes blog less than five years ago. Now, just four years later, it’s the only baby and children’s clothing online store that was picked to be a part of Facebook’s 2017 U.S. Multi-Channel Expansion. But scaling to multiple channels takes some finesse and strategy. Here’s how.

Blog 205
article thumbnail

5 Lessons from the Bob’s Stores Bankruptcy

Retail TouchPoints

New England clothing retailer Bob’s Stores is shutting its doors for good. Develop a clear understanding of their tastes, values and interests, and then offer them a personalized shopping experience through high-quality customer service, unique product offerings, multi-channel engagement and community involvement.

Clothing 278
article thumbnail

Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life. It will run across linear and streaming TV, radio, digital, social, influencer marketing and PR channels.

Consumer 244