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Use Search Marketing To Propel Your Holiday Season Efforts

Forrester eCommerce

Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. For many in the retail and consumer goods industries, this is the most crucial time of the year. We know customers […]

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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. One great way to figure out what is popular is with Google Trends.

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The 5 Best PPC Companies of 2020

Kissmetrics

While they focus on other aspects of digital marketing like SEO and email marketing , PPC is a huge part of what they do. Furthermore, they helped Lucy Ave, a women’s clothing company, obtain a 4.3 Because people searching for transactional terms are more likely to spend money. Local PPC capabilities.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

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5 Data-Backed Ideas to Test for Your eCommerce SEM Strategy

Lemonstand

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. How this data can help.

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

Clothing Vertical Data Spotlight. The clothing vertical has strong momentum from every angle. According to Google’s in-house data, clothing-related queries grew by 23% in Q4 2016, with 63% of all clothing searches conducted on mobile devices. A 23% growth in clothing queries would be amazing by itself.

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February 2020 Marketing News Recap

ROI Revolution

The flattening of Google’s online search business has been creeping up on the internet for years. Over half of product searches have moved to Amazon , social networks have captured decor and clothing searches, and music searches have migrated to Spotify. The 2020 Ecommerce Paid Search Report.