With Consumers Awash in Subscriptions, Brands Set Sights on Paid Membership
Retail TouchPoints
JUNE 6, 2023
The subscription economy has been the subject of dire headlines recently, with terms like “subscription fatigue,” “ the great unsubscribe ” and even “ subscription apocalypse ” being bandied about. The Subscription Trade Association ’s (SUBTA) annual report found that nearly all ( 95.8% ) U.S.
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