Kissmetrics

FEBRUARY 1, 2021

Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.

SEO 355

SEO Social Media Improvements PPC 355

Kissmetrics

SEPTEMBER 24, 2020

The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. How do you find an AdWords company that works with your budget, generates the returns you need and continues to perform for your business? What are the characteristics of a great AdWords company?

PPC 206

PPC SEO Multichannel Social Media 206

Kissmetrics

SEPTEMBER 22, 2020

SEO is the main source of traffic for your website but without a high-converting funnel, you might as well retire. Knowing that today we’ll dive into: The 8 Top CRO Companies in the World. #1 1 Neil Patel Digital — Best For SEO + CRO. You might think that throwing our own company on this list is a little unfair….

eCommerce 316

eCommerce Social Media SEO PPC 316

Groove

MARCH 11, 2022

The Basics of B2B Marketing. From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. However, this blog is bringing B2B marketing back to the basics. Optimize for SEO. Identify Your Target Audience. Conclusion.

B2B 150

B2B Merchant Services Marketing PPC 150

Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Avoid losing out on holiday exposure. Break top performers into their own campaigns.

PPC 166

PPC Toys Gifts SEO 166

Kissmetrics

JUNE 5, 2018

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. Although most companies grow through paid ads, that just wasn’t possible for me because I was making $5.75 Here’s how I taught people how to do SEO over the years.

SEO 259

SEO PPC Blog Conversion Optimization 259

Inflow Insights

DECEMBER 4, 2018

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. When I was brought on, the owner of the agency had me sit down with all of the other experts — paid search, SEO, graphic design, etc. — to better understand what they did. It’s just not complete. And it worked.

PPC 96

PPC SEO eCommerce Social Media 96

Kissmetrics

MAY 14, 2019

When you think about SEO and what’s changed over the last 5 years, what comes to your mind? Well, if you ask most SEOs, they’ll say it’s because Google has created a much more complex algorithm. The reason SEO has gotten harder is only partially related to Google’s algorithm changes. Google is a publicly traded company.

SEO 279

SEO Channel Omnichannel PPC 279

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? Continue reading this blog to discover how we partner with clients and provide our top website and marketing services to generate serious results. eCommerce SEO.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Kissmetrics

OCTOBER 2, 2020

If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World. Here’s a shortlist of some of the best reputation management companies in the world. NP Digital is my agency.

Management 298

Management Small Business Retail Social Media SEO 298

Kissmetrics

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

Marketing 230

Marketing PPC SEO Social Media 230

Kissmetrics

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Marketing 279

Marketing SEO Games Social Media 279

FastSpring

SEPTEMBER 25, 2017

Inbound marketing, PPC (Pay-Per-Click), and natural SEO are all great ways to market your SaaS or digital product. Each method is based online, and they're relatively inexpensive, which makes them a good fit for startup companies.

PPC 65

PPC SEO Marketing 65

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. This means 62 percent of companies are unprepared.

Marketing 363

Marketing Document Channel Social Media 363

Ecommerce Platforms

NOVEMBER 1, 2022

The best SEO tools are among the most important resources today’s businesses can access. Search Engine Optimization, or “SEO” is the process of manipulating your content to appeal effectively to the search engines. What are the Best SEO Tools? You can also save up to 17% if you pay annually. Plans include: Pro : $119.95

SEO 118

SEO Recommendation Improvements Payment Services 118

Kissmetrics

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 291

Marketing Social Media Article SEO 291

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 266

Improvements PPC Retail Financial Services 266

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Groove

FEBRUARY 17, 2021

Instagram Marketing Tips To Drive Traffic & Conversions. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Use influencer marketing. Use Influencer Marketing. Use Instagram Shopping. Use the Highlights feature.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. If you are in a market category that has active searches, pay to get seen and fight for conversions. Satisfied customers and quality products are characteristics of the company that can be in the top paid positions in a category week after week, year after year. Create a community.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Shopping Signals

APRIL 17, 2023

However, without an effective SEO strategy, even the best ecommerce website may be overlooked by potential customers. As a SEO content strategist, I can tell you why SEO matters for ecommerce websites, how it goes beyond simply improving visibility, and what strategies should be used to ensure your website stands out from the competition.

SEO 52

SEO eCommerce PPC Social Media 52

Kissmetrics

MAY 6, 2021

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. Let’s look at two hypothetical companies as an example. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more.

Shipping Costs 299

Shipping Costs Food and Beverages Web Design SEO 299

ROI Revolution

JANUARY 27, 2022

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78

SEO White Paper Shopify Mobile 78

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

eCommerce 109

eCommerce PPC Marketing SEO 109

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Omnisend

MARCH 21, 2021

Only about a third of new companies make it past their first decade, so we’re not kidding when we say scaling at the right time could impact the health of your business for the rest of its life. That’s where marketing comes in. When scaling for marketing , you should be designing a plan of action for all angles. Email marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Kissmetrics

DECEMBER 22, 2020

If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. In this guide, we will break down these unconventional forms of marketing. Marketers like influencer promotions too. So what’s the answer?

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Groove

JULY 18, 2024

Organic traffic is critical to a successful marketing strategy, but your SEO efforts alone aren’t always enough to drive results. Here at Groove Commerce, we augment organic traffic with a comprehensive PPC approach. Supplementing with eCommerce ads helps increase your site traffic, click-through rates and conversions.

eCommerce 195

eCommerce Social Media Merchant Services PPC 195

ROI Revolution

NOVEMBER 18, 2020

What about your SEO? This report will help you understand and navigate the pitfalls, as well as detail how to avoid them and how to transition your site effectively while minimizing the impact on your site traffic, SEO, and sales. SEO Pitfalls: Organic Search. Will you lose traffic due to the changes? Claim your copy here!

White Paper 78

White Paper SEO Marketing PPC 78

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

GetElastic

JULY 3, 2019

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Harness the power of SEO. For every business looking to increase sales and reach more prospects, SEO is one of the best bets.

Social Media 152

Social Media Marketing SEO eCommerce 152

Kissmetrics

SEPTEMBER 3, 2020

What’s tough for many companies is choosing the right AdWords Agency. Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model. Google Ads are effective.

PPC 274

PPC Management Improvements Books 274

Shopping Signals

MARCH 16, 2023

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Ignoring SEO will cost you in the long run and result in lost profits. In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce.

SEO 52

SEO eCommerce PPC Payment Services 52