QVC Parent Company Rebrands, Zeroes in on Social for Future Growth
Retail TouchPoints
NOVEMBER 15, 2024
In a move to double down on the equity of its flagship brand, Qurate Retail Group — parent company of QVC , HSN , Garnet Hill , Grandin Road , Ballard Designs and Frontgate — is rebranding as QVC Group as it looks to expand its presence in the realm of live social shopping. in a statement.
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