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The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. On average , large CPG companies have shares in physical stores that are 5%-10% higher than online market shares. The Shift To Subscription Models.

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Best Marketing Automation Software

Kissmetrics

B2B businesses have different marketing needs than D2C companies. Large companies run complex, massive-scale campaigns and have bigger pockets. Large companies run complex, massive-scale campaigns and have bigger pockets. Your marketing channels. Different marketing automation software supports various marketing channels.

Marketing 363
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Best Email Marketing Services

Kissmetrics

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. The biggest surprise to me is how many companies aren’t taking advantage of email marketing. That’s earning $38 for every dollar spent. Yes, just good old email.

Marketing 362
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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Here are some valuable assets included at no extra cost in a Klaviyo monthly subscription that are not included in a MailChimp subscription: Unique coupon codes. Multi-variate testing. Advanced pop-ups.

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How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers

Retail TouchPoints

Described by the company as a “traveler media network,” United says that Kinective is the “the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands.” added Fernando Romero, SVP of U.S.

Travel 264
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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

Some of the biggest highlights of Amazon’s Annual Report were company insights shared for the very first time – like information around membership and revenue around Amazon Prime, the company’s subscription service. billion in subscription revenue. Channel expansion and high-growth pains. Amazon Prime generated $9.7