Kissmetrics

JUNE 16, 2021

If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in your industry to better inform your PPC research. However, did you know you can use the well-known Google Alerts service to inform your PPC campaigns, too? Absolutely.

PPC 257

PPC Social Media Blog Information 257

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Not all PPC agencies are equal.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

FEBRUARY 18, 2021

You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more. After a while, the name of that company started bouncing around in your head. However, sometimes it can be simpler than that.

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PPC Social Media Marketing Events 259

Kissmetrics

MARCH 19, 2021

992532_An Introduction to Pay-Per-Click (PPC) Paid Marketing_031721. The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. What is Pay-Per-Click (PPC) Marketing?

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PPC Marketing Social Media SEO 287

Kissmetrics

DECEMBER 11, 2020

The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. Effective PPC marketing will always come down to compelling language. Take a look at these ads for companies offering digital transformation. How Can Buzzwords Boost Your PPC Campaigns?

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Kissmetrics

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? To ensure a successful PPC campaign , you have to start with the end in mind. Most people think to look for chatbots in the lower right-hand corner of a company’s website. 5 Ways to Use Chatbots During a PPC Campaign.

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PPC Social Media Improvements Information 234

Kissmetrics

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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PPC Customer Retention Social Media Consumer 195

Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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PPC Shipping Costs Reference Beauty and Health 203

Groove

OCTOBER 2, 2024

Digital Marketing Agency Services Defined Digital marketing refers to content creation and dissemination through digital media channels—websites, landing pages , social media, and email—and promoting that content using various strategies. Explore our eCommerce PPC services to learn more.

PPC 276

PPC eCommerce Marketing SEO 276

Kissmetrics

NOVEMBER 4, 2020

And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. What Amazon marketing companies can you trust? The 5 Top Amazon Marketing Companies in The World.

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

APRIL 22, 2021

You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Since the entire process is automated, advertisers can scale their PPC campaigns with minimum effort while staying within their budget. A PPC campaign can lead to thousands of impressions and clicks.

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PPC Information Marketing Consumer 277

Kissmetrics

MAY 14, 2021

Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. Does this method work for PPC campaigns ? In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

PPC 244

PPC Travel SEO Shipping Costs 244

Kissmetrics

SEPTEMBER 22, 2020

Knowing that today we’ll dive into: The 8 Top CRO Companies in the World. #1 You might think that throwing our own company on this list is a little unfair…. But I dare you to find a company that can bring results even close to the ones we generate weekly. I can say, hands down, this is the most reliable CRO Company in the world.

eCommerce 316

eCommerce Social Media SEO PPC 316

Kissmetrics

APRIL 27, 2021

International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International PPC Ad Strategies. As advertisers, we want our ads to stand out.

PPC 173

PPC Social Media Other Marketing 173

Kissmetrics

SEPTEMBER 24, 2020

The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. How do you find an AdWords company that works with your budget, generates the returns you need and continues to perform for your business? What are the characteristics of a great AdWords company?

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

JULY 29, 2021

Today, we’re focusing on PPC. To help you get started, we’re sharing 10 of our proven strategies, developed from years of working with leading eCommerce companies across the globe: Review historical campaign budget. 10 Ways to Create a Killer Holiday PPC Strategy. Design Your Holiday PPC Strategy Now.

PPC 166

PPC Toys Gifts SEO 166

Inflow Insights

JANUARY 21, 2022

If your eCommerce business wants to scale up your pay-per-click (PPC) campaigns, you might wonder if PPC management software is the solution. Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. Social ads.

PPC 110

PPC Management eCommerce Recommendation 110

Kissmetrics

OCTOBER 2, 2020

If you have the right reputation management company, you’ll have the help you need to improve your company’s online reputation. The 5 Top Reputation Management Companies in The World. Here’s a shortlist of some of the best reputation management companies in the world.

Management 298

Management Small Business Retail Social Media SEO 298

Retail TouchPoints

AUGUST 20, 2024

Reassessing Pay-Per-Click (PPC) advertising. While PPC advertising was a staple in digital marketing strategies of the recent past, its effectiveness in driving direct conversions may be waning due to increased competition and rising per-click costs.

PPC 261

PPC Marketing Merchant Services Multi-channel 261

Groove

JULY 18, 2024

In this guide, we’re breaking down the two most prominent avenues for eCommerce advertising: Google and social media. These ads are collapsed in the "Promotions" and "Social" tabs. eCommerce Ads on Social Media Social media has become a critical channel for eCommerce ads.

eCommerce 195

eCommerce Social Media Merchant Services PPC 195

Kissmetrics

SEPTEMBER 28, 2020

But perhaps you’re not a data kind of person, which is where hiring an analytics company comes into play – an option you may already be considering. The 6 Characteristics That Make a Great Analytics Company. But how can a company help you leverage your data if they have no experience in what the data should be used for?

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PPC Technology Channel Marketing 280

PERQ

MARCH 20, 2024

PERQ announced its strategic move into the PPC advertising space with the acquisition of key assets from a prominent industry player specializing in multifamily marketing. Prior to joining PERQ, he founded a successful marketing agency where he managed marketing efforts for over 12,000 units with an annual PPC spend exceeding $5 million.

PPC 36

PPC Social Media Marketing Events 36

Kissmetrics

SEPTEMBER 24, 2020

This is precisely where the world‘s best Facebook ad companies step in. The 5 Top Facebook Ad Companies in the World. Neil Patel Digital – The Best Overall Facebook Ad Company. Branding our company, Neil Patel Digital, as the best isn’t us being vain – we have a solid backing to this statement.

Social Media 209

Social Media Recommendation Management Arts 209

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 277

Improvements PPC Retail Financial Services 277

Kissmetrics

FEBRUARY 10, 2021

They may find it through your PPC ads, in search results, or even through social media. PPC advertising is an increasingly popular choice among marketers as a way of generating traffic. For one, PPC ads can reach people on a variety of channels and networks. On the other hand, PPC ads can be expensive.

PPC 315

PPC Social Media Books Improvements 315

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. return on ad spend some companies like Spearmint LOVE see on Facebook. If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers. Of course, with so much opportunity comes a cost. Visibility isn’t cheap. Your current text campaign.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

MARCH 24, 2020

When eCommerce businesses want to scale up their pay per click (PPC) campaigns, they may wonder if PPC management software can help. Companies selling this type of software promise simpler and quicker campaign management, automatic recommendations and bid adjustments, along with savings on hiring costs for PPC consultants.

PPC 92

PPC Management eCommerce Recommendation 92

Bryan Eisenberg

SEPTEMBER 11, 2024

Another criteria is the ability to master everything from creating content for social media accounts to establishing PPC campaigns to turning profits for their clients. Too many companies think SEO is easy, cheap, and that you can successfully fool Google. After all it is about delivering the results.

SEO 100

SEO Social Media PPC Books 100

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. In fact, more than 50% of companies are using marketing automation. Almost half of B2B companies are planning to adopt it. 67% of the industry leaders in marketing are using automation to improve and grow their companies.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Groove

NOVEMBER 12, 2021

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. This means that when companies advertise on one platform, their ads appear on all three. Which Costs More? Happy advertising!

PPC 195

PPC Merchant Services Social Media eCommerce 195

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. YouTube PPC Ads. Let 2022 to be your year with pay per click advertising. Retarget People. TikTok Advertising.

Merchant Services 310

Merchant Services PPC Social Media Shipping Costs 310

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies?

PPC 298

PPC Recommendation Social Media Mobile 298

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Wiser

JULY 25, 2023

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. They can also use social media platforms such as Facebook or Twitter to reach out to potential customers.

Small Business Retail 147

Small Business Retail Social Media PPC Events 147

Groove

MARCH 11, 2022

From on page elements like meta descriptions, alt text and image file names to off page elements like backlinks, user generated content and social media sharing, SEO is a crucial component for brand awareness, lead generation and conversions. Utilize Paid Media Advertising. Conclusion.

B2B 150

B2B Merchant Services Marketing PPC 150

Kissmetrics

JULY 9, 2021

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. In fact, according to BigCommerce, 17 percent of companies spend over half their marketing budget on influencers. So, what do you do?

Social Media 359

Social Media Travel PPC Recommendation 359