Retail TouchPoints

DECEMBER 27, 2024

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030. But how they use these platforms matters.

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Social Media Retail Shipping Costs Mobile 278

Groove

NOVEMBER 9, 2024

However, it's also one of the most challenging, which is why many eCommerce companies choose to work with a content marketing agency. Other content types that are well worth leveraging include social media and video. Consider Groove Commerce's client Cutter & Buck, for example.

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Blog eCommerce Marketing SEO 367

Retail TouchPoints

SEPTEMBER 20, 2024

It’s not exactly startling news; by now, most policymakers and consumers are aware, at least at a high level, that social media and streaming services have been collecting user data for years , often without clear indications that they were doing so or opportunities for users to opt out.

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Social Media Consumer Information Subscription 264

Groove

NOVEMBER 7, 2024

We’ll break down what you need to know about the differences between these two techniques and how you can choose the best approach for your company. Definition of Omnichannel eCommerce With omnichannel eCommerce , a company provides a consistent customer experience in eCommerce across all channels.

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Forrester eCommerce

OCTOBER 21, 2024

Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Forrester’s Brand and Communications Survey, 2024, sheds light on the preferences and strategies of over 100 marketing leaders from B2B companies with revenues exceeding $100 million.

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Social Media B2B Marketing 221

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. They come to love the product without ever visiting the brand’s website or knowing anything about the company behind it.

Consumer 277

Consumer Social Media Fulfillment Shipping Costs 277

Retail TouchPoints

MARCH 6, 2025

Considering that almost every brand today has a strong digital presence, including website(s) and/or social media profile(s), there have never been more opportunities for bad actors to copy brands identities. They can also impersonate company executives internally, tricking employees into authorizing payment on fraudulent invoices.

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Retail TouchPoints

OCTOBER 17, 2024

To stay ahead in this emerging retail revolution, companies must take strategic steps to harness these advancements effectively. Companies already are seeing the benefits of introducing generative AI into the shopping experience. One notable example is Ebay’s generative AI-powered ShopBot.

Retail 308

Retail Customer Data Social Media Technology 308

Retail TouchPoints

APRIL 10, 2025

In today’s polarized landscape, companies face complex decisions when it comes to taking a stance on social values. When brands like Target and Amazon announced they would deprioritize company DEI efforts, social media erupted with boycott threats and planned blackouts. While 73% of U.S.

Consumer 147

Consumer Social Media Retail Marketing 147

Retail TouchPoints

JANUARY 13, 2025

Artificial intelligence (AI) has been a headline topic at the National Retail Federations annual Big Show , and NVIDIA is undoubtedly one of the companies leading the industrys innovation in this sector. For this to happen, companies need to be aligned on a broad AI strategy to ensure they can go from idea to execution effectively.

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Supplies Improvements Social Media Operations 290

Groove

OCTOBER 3, 2024

Thankfully, working with an experienced digital marketing company is a solution that can help. If you are interested in growing your brand's customer base and generating more sales, here are all the key factors you need to consider before choosing the best digital marketing company for your needs. What is a Digital Marketing Company?

eCommerce 295

eCommerce Marketing Social Media PPC 295

Forrester eCommerce

APRIL 29, 2021

Responding to this initial success, leading social media companies such as […]. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

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Channel Social Media Download B2B 535

Retail TouchPoints

NOVEMBER 1, 2024

When you think of any major retailer, you probably immediately imagine a personality, a distinct vibe, or something about the company that sets it apart in the marketplace. A powerful employer brand is built by reflecting the company’s identity throughout the hiring journey, from job descriptions to interviews.

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Retail Social Media Management Improvements 276

Retail TouchPoints

DECEMBER 18, 2024

Bell Media , one of Canadas top media and entertainment companies, is bringing curated, shoppable TV experiences to two of its top shows: The Good Stuff with Mary Berg and Etalk. The partnership also will help Bell Media diversify its advertising offerings. million followers.

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Social Media Fashion Gifts SEO 255

Groove

NOVEMBER 6, 2024

Choosing the right eCommerce platform for a store can have a major impact on your business operations and the long-term prosperity of your company. Budget Considerations Regardless of what templates they choose, companies also have to consider the cost of using BigCommerce.

BigCommerce 332

BigCommerce WooCommerce eCommerce Platforms Magento 332

Retail TouchPoints

DECEMBER 9, 2024

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. Now the company operates fully online, selling on its website and Amazon as well as wholesaling through Faire.

Small Business Retail 272

Small Business Retail Shipping Costs Gifts Social Media 272

Retail TouchPoints

NOVEMBER 7, 2024

In fact, 54% of marketers planned to activate their 2024 holiday campaigns in Q3. But consumers have spoken, and 89% think pre-October is “too early” for brands to launch their Christmas marketing campaigns, according to new data from brand tracking company Tracksuit. How can brands make this a reality?

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Marketing Social Media Consumer Events 278

Retail TouchPoints

NOVEMBER 1, 2024

You design how they look, their speech patterns, their age, where they live — this entire storyline is birthed from a brand or influencer company,” Gai said. A New Kind of Storyteller China was an early adopter of the first category of virtual influencers created as entirely new characters, according to Gai.

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Social Media Arts Subscription Technology 293

Retail TouchPoints

NOVEMBER 26, 2024

Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too. Ensuring a seamless experience across each of these channels is important.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

FEBRUARY 26, 2025

Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

NOVEMBER 25, 2024

Magazine’s Top 5000 fastest-growing privately held companies in America. I also was doing all our social media, posting about every store that wanted to carry Bogg Bag, and sharing the best places for people to get them. Retail TouchPoints (RTP): Your idea has made Bogg one of Inc. so we spend every summer there.

Social Media 275

Social Media Small Business Retail Sporting Goods Leisure 275

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Social Media Beauty and Health Multichannel eCommerce 320

Retail TouchPoints

DECEMBER 2, 2024

Widely considered to be the “original influencer,” Martha Stewart has skillfully used her good looks, personal stories and skill to build a massive following, well before social media made that a common feat. And social media of course now plays a tremendous part in making a product likable, useful and desirable.”

Magazine 162

Magazine Books Social Media Consumer 162

Retail TouchPoints

APRIL 9, 2025

Having a space as grand and on-brand as this is especially critical for a company like Princess Polly, which has aggressive growth goals of winning mindshare as other category players, like Forever 21, fall into obscurity. But Princess Polly and its parent company, a.k.a. Thats what youll see online, especially through social media.

Fashion 147

Fashion Social Media Omnichannel Accessories 147

Retail TouchPoints

FEBRUARY 21, 2025

Perhaps most impressive though, is that many of the advertisers spending that money are companies completely new to the world of TV advertising. So when they see the volume of advertising that MNTN is bringing to their TV networks, they’re like, Who are all these companies? In fact, U.S.

Channel 267

Channel Marketing Presentation Social Media 267

Retail TouchPoints

DECEMBER 6, 2024

The company also is unveiling new artwork, fonts, colors, prints and fabrics based on consumer insights and trends. A revamped product assortment that leans into trend-forward products and styles mimicking parents’ personal styles, including mini me versions of fashionable items.

Apparel 289

Apparel Fashion Social Media Consumer 289

Retail TouchPoints

APRIL 24, 2023

Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities. The COVID-19 pandemic accelerated creator-guided shopping as shoppers spent more time on social media and shopping from their phones. 1] [link]

Social Media 289

Social Media Electronics Accessories Recommendation 289

Retail TouchPoints

JUNE 20, 2024

Most of the resources at this company are spent on fabric research and development and supply chain,” Hirata said in an interview with Retail TouchPoints. Although there was a fun pickleball-themed corner primed for social media photo shoots, one wall featured storytelling elements focused on the brand’s fabric innovation.

Social Media 263

Social Media Fashion Channel Consumer 263

Retail TouchPoints

DECEMBER 8, 2022

Called “ Inspire ,” the shoppable content feed aims to create a place of open discovery within the Amazon app, much like what shoppers experience now on social media platforms. “We The company also pointed to the new offering as another way for influencers and brands “to grow a successful and rewarding business.”

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Social Media Games Customer Other 306

Retail TouchPoints

AUGUST 19, 2024

The result was an influencer-fueled social media bonanza that amplified an immersive shop-in-shop experience at BoxLunch’s Barton Creek Square store in Austin, Texas. million impressions. In stores, the retailer hosted two in-store events with DJ entertainment, trivia and giveaways.

Social Media 274

Social Media Omnichannel Events Gifts 274

Retail TouchPoints

MAY 14, 2024

Image courtesy Qurate) HSN and QVC are the indisputable OGs of live shopping, and their parent company Qurate Retail Group is making a concerted effort to bring the brands’ decades of expertise into new media channels. However, Amazon’s shift from a social media-style setting back into television is a sign of the preferences of U.S.

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Social Media eCommerce Channel Events 330

Retail TouchPoints

MAY 12, 2023

Consumer behaviors today are more nuanced than that, with younger generations especially engaging with a “blended and inter-dependent tapestry of entertainment” that includes streaming video, social media, music and gaming as well as traditional television and movies.

Games 310

Games Social Media Multi-channel Consumer 310

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. In fact, more than 50% of companies are using marketing automation. Almost half of B2B companies are planning to adopt it. 67% of the industry leaders in marketing are using automation to improve and grow their companies.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Retail TouchPoints

SEPTEMBER 26, 2024

In addition to bringing back its “Black Friday Fridays” weekly holiday deals , the retailer is launching a new affiliate program to “build on its organic and grassroots popularity with bargain-savvy creators and publishers on social media and beyond.” More store closures are now expected as part of the sale process.

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Social Media Consumer Management Retail 289

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. About 78 percent of marketers find that email marketing is important to company success. Also, remember that YouTube is only one of many social platforms.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Retail TouchPoints

FEBRUARY 23, 2023

But the advent of reality TV, followed by the creation and growth of social media networks, have given rise to an entirely new breed of individuals that expanded, and in some ways transcended, the definition of celebrity. Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

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Channel Marketing Social Media Technology 358

Groove

DECEMBER 5, 2024

In this post, we'll dive into the biggest HubSpot pros and cons, breaking down its capabilities, the most significant limitations, and how it might support your company's goals. HubSpot is a cloud-based software-as-a-service company that offers a full stack of marketing, sales, and customer support software for your online store.

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eCommerce Marketing B2B Management 293