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As more consumers opted to make their final purchases online, many B&M stores suddenly found themselves in the business of “showrooming.” . . After all, most consumers still prefer to see, feel, touch, wear and try products before making a final purchase. Many consumers are now doing most (or even all) of their shopping online.
Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. And yet, the consumer demand is there, and it’s becoming hard for retailers to ignore, no matter their category.
Multichannel selling is the selling of products on more than one sales channel—marketplaces, social media, comparisonshopping engines, and so on. Digital Commerce 360 found that 46% of consumers would buy from a marketplace brand or seller they’ve never heard of. It’s where 63% of consumers start their product searches.
81% of consumers say a company’s trustworthiness matters more in 2020 than it did in 2019. Product ratings display starred reviews for products on both Google Shopping’scomparisonshopping engine and Google Shopping ads. https://www.google.com/shopping/ratings/account/lookup?q=www.example.com.
While Google may still be used heavily for research and discovery, purchase-ready consumers are more likely to search for specific products. More than half ( 55% ) start with Amazon, and many turn to comparisonshopping engines. The product search. And for that, just 28% go to Google. KPI #3: Devices. KPI #4: Presence.
While Google may still be used heavily for research and discovery, purchase-ready consumers are more likely to search for specific products. More than half ( 55% ) start with Amazon, and many turn to comparisonshopping engines. The product search. And for that, just 28% go to Google. KPI #3: Devices. KPI #4: Presence.
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