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The Rise of the Digital Showroom

Retail TouchPoints

For years, brick-and-mortar (B&M) retailers have grappled with how to remain relevant in the ascendant era of ecommerce. Digital companies are seeking to make online shopping more interactive and meaningful in a way that rises above one-dimensional ecommerce listings. Own your audience’s comparison shopping experience.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

The COVID-induced ecommerce boom of 2020 saw online sales climb across almost all categories last year, including some unexpected ones. Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example.

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Multichannel Selling: A Guide for Ecommerce Businesses

SellBrite

Many ecommerce sellers start their selling journey on one platform, such as an online store or a marketplace. Multichannel selling is the selling of products on more than one sales channel—marketplaces, social media, comparison shopping engines, and so on. Maximize the fixed costs associated with running an ecommerce business.

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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

If so, take heart: Recent research indicates that honing in on a few select metrics may be all you need to supercharge your eCommerce conversions in the coming months. One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. Drowning in data in your efforts to decide? KPI #1: Traffic Sources.

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Insights from 2017 to Guide Your 2018 eCommerce Digital Marketing Strategy

ChannelAdvisor

If so, take heart: Recent research indicates that honing in on a few select metrics may be all you need to supercharge your e-commerce conversions in the coming months. One report that caught our attention is E-Commerce KPI Benchmarks 2017 from Wolfgang Digital. Drowning in data in your efforts to decide?

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The New Seller’s Guide to Google Shopping Reviews

SellBrite

If you’re unfamiliar with how Google advertising works, check out our guide to using Google Ads for ecommerce.) Research by Yotpo, a major ecommerce review platform, finds an average lift of 24% in CTR for Google Shopping ads that include product ratings and a 17% increase in CTR for text ads with seller ratings.

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4 Essential Facts You Need To Know About eBay Amazon Integration

ChannelSale

Integration is perhaps the simplest way to enhance operational efficiency in any ecommerce endeavors especially in top performing marketplaces like Amazon and eBay. Not all ecommerce sellers are tech friendly making the process of ecommerce integration alien to them. Integration process is best when handled by professionals –.