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Learning about the different models, comparisonshopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. It’s really about getting over that last hurdle at the bottom of the funnel.”.
Multichannel selling is the selling of products on more than one sales channel—marketplaces, social media, comparisonshopping engines, and so on. Traffic to this channel is very high, and it offers multichannel fulfillment services. The platform also offers programs like Walmart+ and Walmart Fulfillment Services (WFS).
Product ratings display starred reviews for products on both Google Shopping’scomparisonshopping engine and Google Shopping ads. Be transparent with customers about fulfillment and shipping times, offer the fastest feasible delivery timeframe, and make sure you can live up to what you promise.
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