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Own your audience’s comparisonshopping experience. Comparisonshopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy. In-Store Shopping Solutions.
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Multichannel selling is the selling of products on more than one sales channel—marketplaces, social media, comparisonshopping engines, and so on. You can include a flyer or business card with your website’s URL in each package you ship from the marketplace, so customers are more likely to visit your online store.
Product ratings display starred reviews for products on both Google Shopping’scomparisonshopping engine and Google Shopping ads. Amazon has raised everyone’s demands when it comes to shipping. And while you may not be able to match free two-day shipping, it’s important to remember what you’re up against.
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