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The Rise of the Digital Showroom

Retail TouchPoints

Own your audience’s comparison shopping experience. Comparison shopping is a major part of the showrooming experience for most consumers. In a branded B&M environment, the comparison process works to your advantage: you win no matter which item they choose to buy.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are)

Kissmetrics

Her job primarily entails lead generation, sales management, and gathering competitive intelligence. If we were looking at this from a traditional sales funnel point of view , she’s at the “comparison shopping” stage. A Customer Journey Map Example . She organizes and prioritizes campaigns. Understanding the Buyer’s Needs.

Customer 349
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Everything You Ever Wanted To Know About Comparison Shopping Engines

ChannelSale

Thousands of online vendors are swearing by comparison shopping engines. What Are Comparison Shopping Engines? If the name didn’t give it away already, Comparison Shopping Engines (CSEs) are, in short, retail aggregators. How comparison shopping engines work is quite simple. Google Shopping.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Koppala is an Electrical Engineer by training, with an MBA in Marketing from Kellogg School of Management, Northwestern University.

Marketing 298
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Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites

BigCommerce

Who will manage your program and what software will you use? Look for review and comparison sites. Comparison shopping engines can also bring in revenue by linking to your product pages. Find the right affiliate management technology. How do you manage your affiliate marketing strategy?

eCommerce 344
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99 eCommerce Acronyms

GetElastic

3PL 3rd Party Logistics AOV Average Order Value API Application Programming Interface B2B Business-to-Business B2C Business-to-Consumer B2E Business-to-Employee BOM Bill of Materials BPA Business Process Automation BPM Business Process Management CDN Content Delivery Network CMS Content Management System COD Cash on Delivery CPA Cost Per Action CPC (..)