Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper
Retail TouchPoints
SEPTEMBER 27, 2023
For example, social media was cited as the top touch point ( 40% ) for driving awareness. Then, 61% said their likely next step would be an online search or to visit an online retailer (only a small percentage said they’d go straight to a brick-and-mortar store or ask others for advice at this point).
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