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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

For example, social media was cited as the top touch point ( 40% ) for driving awareness. Then, 61% said their likely next step would be an online search or to visit an online retailer (only a small percentage said they’d go straight to a brick-and-mortar store or ask others for advice at this point).

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Multi-channel retailing is the practice of selling merchandise on more than one sales channel. It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. 44% shopped at web stores.

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Kissmetrics

Many of them have large followings on social media and loyal audiences on their websites. This can result in a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. Blogging also gives you content to share on social media and helps you rank in search engines.

eCommerce 332
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Warrick Lambert Takes the Helm at Genie Shopping Amid Growth Surge

365 Retail

Lambert rejoins the company after a 12-year hiatus, stepping in at a time when Genie Shopping is experiencing a remarkable year-on-year revenue growth of 172% in 2023. The company’s accelerated growth has been propelled by a surge in online shopping and a strategic shift towards a Comparison Shopping Services (CSS) model.

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Shoppers’ In-Store and Online Expectations for 2019

Wiser

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. Both in-store and online retail is constantly changing as new trends and technologies are introduced to the market. In-Store Preferences.

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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

The second is what we’re talking about: Google’s comparison shopping engine. Google Shopping, Google’s comparison shopping engine. Want to know more details on how Google Shopping works ? Listing your products on Google’s comparison shopping engine is completely free. Check out our nifty guide.

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5 Ways to Use Pinterest to Grow Your Ecommerce Business

SellBrite

Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. For example, it’s the second largest source of social media traffic to Shopify stores. To get started with Shop the Look Pins, use Pinterest’s tagging tool to create your Pins.

eCommerce 141