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Google Shopping refers both to Google’s comparisonshopping network and to their advertising platform. Here’s how it works: Google Shopping: The ComparisonShopping Engine. When we refer to Google Shopping, we’re actually talking about two interconnected platforms. Google’s comparisonshopping engine.
When the search is complete, click on the PPC Keywords tab to see all of the keywords your competitor is advertising on. A strong USP can eliminate price comparisonshopping. If some or all of your sales occur online with an e-commerce shoppingcart, then conversion tracking is pretty straightforward.
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