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Best Comparison Shopping Sites – Google Shopping Vs Nextag Vs Bing Vs Shopping.com

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Comparison shopping engines are a great way to market and generate sales for your online store. If you are unfamiliar with comparison shopping engines(CSE), CSE’s are sites that aggregate product listings, prices and product descriptions from a large number of merchants in order to help shoppers make informed buying decisions.

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7 Strategies to Convert Comparison Shopping Consumers

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With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. What is Comparison Shopping?

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Productcaster launches as Google comparison shopping service partner for European retailers and agencies

Retail Technology Review

This week sees the launch of Productcaster, one of the first agencies in the UK to run a Comparison Shopping Service (CSS) approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU's antitrust ruling last year.

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Everything You Ever Wanted To Know About Comparison Shopping Engines

ChannelSale

Thousands of online vendors are swearing by comparison shopping engines. What Are Comparison Shopping Engines? If the name didn’t give it away already, Comparison Shopping Engines (CSEs) are, in short, retail aggregators. How comparison shopping engines work is quite simple. Google Shopping.

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Google Targets Holiday Bargain Hunters with New Search Tools

Retail TouchPoints

Details like sale prices and price drops have been part of Google search results for some time, but the new badge offers more details on specific promotional offers to make comparison shopping directly in search easier.

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Klarna Acquires Shoppable Content Provider to Expand its Capabilities

Retail TouchPoints

These capabilities will complement Klarna’s comparison shopping services (CSS), available through Semtail/Shoptail, another recent Klarna acquisition. The acquisition was made to enable a wide variety of shoppable content in native formats on retailers’ own digital properties, through the Klarna ecosystem and across social channels.

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.