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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels. Executive Summary.

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Maximizing Conversions from Existing Traffic: How to Lower Customer Acquisition Costs

UpSellIt

This helps you determine whether your current CAC is efficient and offers a baseline for comparison across industries. Here are three key reasons why optimizing existing traffic delivers more value: Lower Cost of Engagement Attracting new customers often requires a substantial investment in paid ads, SEO, and marketing campaigns.

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Kissmetrics

As a result, your store could benefit from tons of links from authority news sources, which is great for both traffic in the short term and SEO in the long term. Beat the Competition on Comparison Shopping Engines. Here’s an example from The Find where I’m searching for a price comparison on my favorite hot sauce.

eCommerce 332
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99 eCommerce Acronyms

GetElastic

We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

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Affiliate Programs Made Simple: A Step-by-Step Guide For Ecommerce Sites

BigCommerce

Aside from organic ecommerce SEO which can take time, you’ll probably need to invest in paid traffic on Google or Facebook (and advertising costs continue to rise). Look for review and comparison sites. Comparison shopping engines can also bring in revenue by linking to your product pages.

eCommerce 344
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7 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

GetElastic

Mobile SEO is desktop SEO. Consider voice SEO. SEO firm Stone Temple surveyed shoppers and found 60% use voice at least “some of the time” — and Google hints that a lot of the time it’s to locate “near me now” queries (growing 150% over the last two years). Source: Google. Converting “showroomers”.

Mobile 165
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What Should You Look for in an Ecommerce Platform?

Kibo

Native Personalization Capabilities Built-In Order Management API-First, Microservices Architecture Admin Tools and Settings Advanced Catalog Management Mobile-centricity SEO Friendliness 24/7 Support Pre-Integrated Payment Gateways Speed Easy-To-Use UI. SEO Friendliness. SEO is more than keyword management. For example, 72.1%