How B2B Companies can Fix Their Broken Ecommerce Platforms in 2025
Retail TouchPoints
OCTOBER 8, 2024
It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons persist, with many B2B companies frustrated that they can’t fully monetize their ecommerce channel.
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