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What Is Marketing? Comprehensive Guide

AcquireConvert

At its core, marketing seeks to match a company’s products or services with the needs of its customers. This involves crafting compelling messages, selecting the right communication channels, and ensuring that the product or service is accessible to the intended audience.

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9 Must-See Sessions at eTail East 2017

Optimizely

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. On the first day of eTail East, the sessions are split into three summits: Search Display & Online Media Summit, Email Marketing & Customer Retention Summit, and the Next Gen eCommerce Summit.

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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. While looking at industry trends can be helpful in informing your strategy, it’s also important to look at how channels are performing within different categories. Optimizing your paid and organic channels during COVID-19.

eCommerce 173
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

The multi-state medical testing network would aim to fly samples from Amazon warehouses around the U.S. Optimizing your paid and organic channels during COVID-19. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. A replay of that webinar is available now !

eCommerce 122
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. While looking at industry trends can be helpful in informing your strategy, it’s also important to look at how channels are performing within different categories. Optimizing your paid and organic channels during COVID-19.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. How to accelerate revenue growth with customer reviews, loyalty, and referral programs.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.

eCommerce 148