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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. At a marketing conference, they unveiled their strategy of ABM and how they targeted 26 different accounts : Using dynamic landing pages, they optimized each one for a different account. Attend a conference prepared for selling.

Marketing 249
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Competition was minimal, technology wasn’t as affordable as it is now and access to product was limited. China is opening up to the world and technology is now affordable. They get easily distracted with technology and social media. Choosing the right technology & partners. Generating targeted traffic.

eCommerce 167
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37 SEO Experts Those in the Know Follow

Bryan Eisenberg

I’ve been speaking at Search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. Another criteria is the ability to master everything from creating content for social media accounts to establishing PPC campaigns to turning profits for their clients. Build products they want to use.

SEO 100
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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. Ryan: There’s always something new to do – every year going to different conferences, it’s never the same thing. Here’s what he had to say… What excites you about the ecommerce world today?

PPC 60
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Advanced Affiliate Marketing for Saas, Software, and Digital Products

FastSpring

You could be actually profitable with your PPC campaigns. Track the low value conversions to see if there’s a PPC click too. Turned out if we remove those low value and no value partners, PPC became profitable and we could reinvest that money into the profitable keywords. We just had this happen.

Marketing 113
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5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

This past week, 20,999 other professionals and I had the wonderful opportunity to attend Hubspot’s Inbound Marketing & Sales conference in Boston, MA. On day 2 of the conference, Nancy Harhut of HBT Marketing gave a whirlwind of a presentation as she listed out 26 words and copy constructs for persuasion.

Books 60
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What Is Marketing? Comprehensive Guide

AcquireConvert

Search Engine Marketing (PPC) Search Engine Marketing (SEM) involves paying for advertisements that appear on search engine results pages. The most common form is pay-per-click (PPC), where advertisers pay a fee each time their ad is clicked. This can include trade shows, conferences, seminars, product launches, and sponsorships.