Forrester eCommerce

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumer 404

Consumer Customer Experience B2C Customer 404

Forrester eCommerce

NOVEMBER 8, 2023

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Consumer 413

Consumer Retail B2C Marketing 413

Forrester eCommerce

APRIL 25, 2024

But do UK consumers care? As the EU grinds the gears into action on the AI Act, the UK and US recently announced a “landmark agreement” on AI testing that broadly glosses over the lack of any firm governmental action in either country (other than executive orders and some Bletchley Park posturing last year). We’ve […]

Consumer 449

Consumer Other Customer Experience Customer 449

Forrester eCommerce

SEPTEMBER 19, 2023

As Forrester’s consumer behavior analyst, I’m going to say something controversial: the consumer does not need to be a part of every business decision. There’s no shortage of supply or demand for consumer insights.

Consumer 417

Consumer Supplies Marketing B2C 417

Retail TouchPoints

OCTOBER 23, 2024

It’s all part of an ongoing paradigm shift in ecommerce — not only have consumers bought in to the idea of 3P commerce, but brands and retailers have as well. In fact, 40% of the companies surveyed by Rithum said that 3P commerce models help them reach a larger consumer audience.

Consumer 290

Consumer Multichannel Supplies eCommerce 290

Retail TouchPoints

NOVEMBER 26, 2024

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions. That’s called loyalty.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

OCTOBER 16, 2024

This development follows efforts by major brands like Wendy’s and Walmart to implement real-time pricing technologies, raising questions about AI and consumer protection, privacy, and fair practices. Benefits of AI Pricing for Retailers and Consumers For retailers, AI-driven strategies provide several benefits.

Consumer 306

Consumer Retail Recommendation Customer Loyalty 306

Retail TouchPoints

OCTOBER 23, 2024

As data privacy becomes an increasing priority for both retailers and consumers, RFID stands out as a secure option that safeguards shoppers’ data. Unlike other technologies that may capture detailed consumer behavior and personal data, RFID technology is straightforward and privacy-conscious.

Technology 275

Technology Consumer Payment Services Retail 275

Forrester eCommerce

SEPTEMBER 2, 2024

How will consumers engage with GenAI in the future? As my colleague Audrey Chee-Read summarized it in a recent blog post, consumer adoption of GenAI with brands will happen unnoticeably. As such, consumers […]

Consumer 300

Consumer Blog Technology Customer Experience 300

Retail TouchPoints

DECEMBER 9, 2024

Rather than actively seeking out products, younger consumers more frequently discover them through engaging, immersive content on social media platforms like TikTok and Instagram. How do you create experiences that spark consumer interest before they know they want (or need) your product?

Consumer 262

Consumer Social Media Fulfillment Shipping Costs 262

Retail TouchPoints

SEPTEMBER 16, 2024

Discussing what will be motivating consumers two years from now, Buzasi called 2026 “the year of redirection,” predicting that people will be looking for coping mechanisms to deal with what she termed “the great exhaustion,” a lingering hangover from COVID-19, political division and culture wars.

Consumer 278

Consumer Fulfillment Events Technology 278

Forrester eCommerce

SEPTEMBER 2, 2024

This is especially important when it comes to environmental issues: Many consumers would like to adopt greener behaviors but struggle to do so due […] It helps explain customer mental models and why people don’t always act the way they say they do.

Consumer 273

Consumer Customer Customer Experience B2C 273

Retail TouchPoints

SEPTEMBER 25, 2024

Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. Additionally, consumers still have pandemic-related and sustainability concerns, ranging from reluctance to shop in crowded stores to environmental issues around the use of cardboard and plastic-heavy displays.

Consumer 263

Consumer Vend Point of Sale Download 263

Forrester eCommerce

NOVEMBER 4, 2024

Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising – compelling creative – is scarce.

Gifts 367

Gifts Consumer B2C Retail 367

Retail TouchPoints

OCTOBER 8, 2024

Albertsons Media Collective will integrate rewards app Fetch into its retail media network (RMN) offerings, using Fetch Points to incentivize consumers to try products, add more to shopping carts and maintain relationships with their favorite brands. The Albertsons RMN expanded its onsite offerings by partnering with Criteo in January 2024.

Consumer 264

Consumer Shopping Carts Retail Marketing 264

Retail TouchPoints

OCTOBER 28, 2024

Gen Z is undoubtedly revolutionizing the consumer landscape. How can brands develop successful consumer promotions that actually draw in the often-elusive Gen Z shopper? Developing successful consumer promotions for Gen Z requires a deep understanding of their preferences and behavior.

Consumer 275

Consumer Social Media Recommendation Travel 275

Forrester eCommerce

DECEMBER 10, 2024

Many companies think consumers want personalized interactions which isn't always the case. What consumers want is relevancy and value. Learn how Forresters four dimensions of customer value can help your company deliver.

Consumer 195

Consumer Customer Customer Experience B2C 195

Retail TouchPoints

OCTOBER 21, 2024

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

Consumer 264

Consumer Fashion Shipping Costs Clothing 264

Forrester eCommerce

FEBRUARY 22, 2024

Find out the consumer sentiment on this hot topic. Tipping fatigue is growing as automatic prompts on digital point-of-sale proliferate.

Point of Sale 448

Point of Sale Consumer Customer Experience B2C 448

Forrester eCommerce

MARCH 12, 2024

Read the latest Forrester blog from Principal Analyst Lily Varon and Senior Researcher Nicole Murgia on consumer retail payment preferences.

Blog 459

Blog Consumer Retail Customer Experience 459

Forrester eCommerce

SEPTEMBER 18, 2024

Get an early read on UK and US consumers' thinking about 2024 end of year holiday shopping - and watch for more research and holiday prep advice in the coming weeks.

Consumer 434

Consumer Customer Experience Management Customer 434

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

Technology 468

Technology Marketing Channel Consumer 468

Forrester eCommerce

MARCH 18, 2024

We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success.

Consumer 417

Consumer B2C Retail Marketing 417

Forrester eCommerce

JULY 15, 2024

Digital marketers like digital marketing much more than consumers do. A new report explores in greater depth how consumers’ behaviors contradict marketers’ investments.

Consumer 448

Consumer Marketing B2C 448

Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

Events 277

Events Omnichannel Retail Workshop 277

Retail TouchPoints

OCTOBER 31, 2024

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297

Mobile Channel Marketing Consumer 297

Forrester eCommerce

JUNE 17, 2024

US consumer perceptions of CX quality are now at their lowest point since the inception of the Forrester Customer Experience Index (CX Index™). Read a few of the key takeaways from our just-launched report.

Customer Experience 387

Customer Experience Customer Consumer Customer Loyalty 387

Retail TouchPoints

OCTOBER 27, 2024

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

Social Media 321

Social Media Magazine Consumer Payment Services 321

Forrester eCommerce

FEBRUARY 20, 2024

For the past few years, four forces – consumers’ dissatisfaction with invasive audience targeting, browser and operating system restrictions, legislators and de facto regulators like Apple limiting consumers’ trackability, and advertisers’ ceding control to walled gardens […]

B2C 414

B2C Marketing Operations Consumer 414

Forrester eCommerce

FEBRUARY 29, 2024

Read this Forrester blog for data insights on what digital payment methods consumers are using instead of credit cards and cash.

Blog 448

Blog Consumer Retail Customer 448