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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization

Retail TouchPoints

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. The same holds true for consumer electronics retailers. Another retailer that turned to personalization is Verkkokauppa.com.

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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year? Bought the wrong item: 14.3%

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Engage With Apple to Engage With Patients

Forrester eCommerce

Apple, it turns out, is not just a company that knows how to build high-end consumer electronic devices. In yet another sign that Apple has its sights fixed solidly on the healthcare industry, the company has secured a strategic partnership with another national health insurer, Aetna.

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What to Expect From CES 2021?

Forrester eCommerce

For the first-time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris or IFA in Berlin, this is one of the few key global technology and innovation events.

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Disrupting the eCommerce Industry with Jason Nyhus of Shopware - EP008

Groove

His global expertise spans various product/service types, including SaaS, eCommerce, Cloud, and B2B, as well as several customer verticals, such as enterprise software, publishing, and consumer electronics.

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Amazon Prime Day(s) 2020: Consumer Electronics is the Big Winner

ChannelAdvisor

Based on our data, consumer electronics and related categories were the big winners. The top-performing category for ChannelAdvisor customers was Consumer Electronics, which consists of audio, video, vehicle electronics, GPS, surveillance and related items.