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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization

Retail TouchPoints

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. The same holds true for consumer electronics retailers. Another retailer that turned to personalization is Verkkokauppa.com.

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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

Since computers, televisions, smartphones and other electronics are often priced higher than other retail items, the return cycle can be particularly vicious for consumer electronics brands. So how can consumer electronics brands reduce the number of holiday returns this year? Bought the wrong item: 14.3%

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Wiser Use Case: How a Leading Consumer Electronics Manufacturer Improved Compliance by 13%

Wiser

For a leading consumer electronics manufacturer, this challenge was especially evident, as their traditional approach to monitoring in-store compliance was falling short, with their field teams stretched thin. Read the full use case here.

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Understanding Prime Day: A Crucial Event for Consumer Electronics

Wiser

Amazon Prime Day has become one of the most significant annual events in the retail calendar, particularly for the consumer electronics segment. Brands must navigate a complex landscape of consumer behavior, competitive pressures, and dynamic pricing strategies to succeed.

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How Consumer Electronics Brands Can Win on Singles’ Day 

ESW

In particular, the consumer electronic industry can tap into shoppers’ desires to gift themselves upgraded products during this worldwide sales event. Does Singles’ Day Make Sense for Consumer Electronic Brands? But does it pay off for consumer electronic brands?

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How AI and IoT Are Shaping Consumer Electronics in 2024

IntelligenceNode

The consumer electronics landscape is rapidly evolving, driven by a mix of innovation, changing consumer preferences, and technological advancements. of total consumer electronics sales. The post How AI and IoT Are Shaping Consumer Electronics in 2024 appeared first on Blog.