Remove Consumer Electronics Remove Customer Data Remove Recommendation
article thumbnail

How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

These partners enable brands to offer more products to more customers in more places. Customisation Amazon makes excellent use of customer data. The marketplace collects shopper data and uses it to offer personalised recommendations for other products they might like.

eCommerce 139
article thumbnail

Why Brands Should Consumerise B2B Experiences

ESW

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. This builds customer loyalty and helps ensure higher customer lifetime value.

B2B 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Back to School Retail Guide: Expert Tips, Latest Trends, and Predictions

RETAIL MANAGEMENT SOFTWARE

While some sectors, notably the apparel industry, stand to benefit from these trends, other segments, such as consumer electronics, might encounter fluctuations in sales. Harnessing the Power of Personalization In the age of data-driven marketing, personalization is the key to capturing the attention and loyalty of your customers.

Retail 94
article thumbnail

Personalized Products: How Nike, L’Oreal and Levi’s Are Taking Personalization to the Next Level

Sailthru

Last year, Boston Consulting Group and Google found that consumers are 110% more likely to add additional items to their baskets when a shopping experience is highly personalized. And yet, many retailers fail to personalize their marketing communications, largely due to poor customer data management. Levi Strauss & Co.:

article thumbnail

Leveraging Data to Minimise Returns: Insights and Strategies for Brands 

ESW

Gathering Actionable Return Data The data you collect on returns is only as good as the actions you can take from it. You need to set up robust systems to capture data that are accurate and comprehensive. Comprehensive demographic customer data can also enrich your understanding of return reasons.

article thumbnail

Leveraging Data to Minimise Returns: Insights and Strategies for Brands 

ESW

Gathering Actionable Return Data The data you collect on returns is only as good as the actions you can take from it. You need to set up robust systems to capture data that are accurate and comprehensive. Comprehensive demographic customer data can also enrich your understanding of return reasons.

article thumbnail

Our Bold New Plan to Suck Less

Steve Dennis

Our recommendations were thorough and expansive, but we knew we might face resistance. Discount mass merchants like Walmart, Target, and Kohl’s were stealing away more value- and convenience-oriented customers. So we dug into customer data and conducted extensive competitive analysis.