How Consumer Electronics Brands Can Reduce Holiday Shopping Returns
ESW
SEPTEMBER 1, 2023
American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year? Buyer’s remorse: 13.6%
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