What Are eCommerce Subscriptions? And, Why Do They Matter?
GetElastic
SEPTEMBER 7, 2021
This enables Birchbox to make huge margins on samples while still keeping cost low for consumers. Commodity & Consumer Goods subscriptions seek to “reinvent the basics” such as cleaning products, razors ( Dollar Shave Club ), underwear (MeUndies), etc. This rapid growth wouldn’t be possible without the adoption of customers.
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