Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
Ecommerce Platforms
FEBRUARY 3, 2022
for consumer goods and 10.6% WeChat (multi-purpose instant messaging, social media, and mobile payment). As iResearch indicated in its China Livestream Industry Report 2021 , the whole market was worth ¥1.2 trillion ($189 billion) in 2020. Livestreaming’s rate of penetration of total retail sales was 3.2%
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