Forrester eCommerce
SEPTEMBER 28, 2018
For many in the retail and consumer goods industries, this is the most crucial time of the year. The holiday season is upon us once again. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. We know customers […]
Inflow Insights
NOVEMBER 29, 2021
With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.
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Profitero
JANUARY 28, 2021
There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Two of the biggest challenges are ecosystem alignment and data connectivity.
ROI Revolution
JANUARY 11, 2021
Other retailers had to pivot their promotion schedule due to supply chain hiccups caused by the pandemic, with 60% of consumer goods brands being forced to cancel promotions. . At the same time, consumers will continue to expect the fast and free shipping they’ve grown accustomed to. .
ROI Revolution
AUGUST 5, 2021
But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations. Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic.
ROI Revolution
DECEMBER 2, 2021
But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations. Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic.
ROI Revolution
JUNE 1, 2021
But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations. Additionally, 60% of consumer goods brands had to cancel promotions due to supply chain issues caused by the pandemic.
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