Holiday 2022 Recap: Promotions, BOPIS Drove Late-Season Engagement as Overall Growth Slowed
Retail TouchPoints
JANUARY 13, 2023
The 2022 holiday season showed slow, but steady, improvement for the retail industry. As economic headwinds curbed spending capacity, online retail grew in the U.S. Inflation was a major factor in slower growth despite heavy discounting by retailers. but at its lowest rate in years: up 3.5% billion, according to Adobe Analytics.
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