Consumer Conversion Optimization eCommerce Design 
BigCommerce
JUNE 5, 2018
In a Digital Commerce 360 study , consumer reported the following reasons for why they shop on branded websites over Amazon: They want a sense of belonging. Best Overall Design Winner. New Chapter, a P&G brand, mimics digital native brand functionality in terms of innovation and consumer engagement on their site.
BigCommerce
SEPTEMBER 26, 2017
You’ll undermine consumer trust that way, and trust is key to generating conversions and retaining customers. In terms of scarcity, adding things in like “only 4 left” or putting something on preorder almost always has a positive impact on conversion. Play Up Your Scarcity. Ease anxiety and fear.
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Demac Media
OCTOBER 31, 2017
I’m also the co-founder of Demac Media, an eCommerce agency helping brands and retailers grow their eCommerce businesses. Pela has recently become a 7 figure direct to consumer brand (in sales, not enterprise value) and is growing quickly. For Pela Case, we wanted to focus on building our direct to consumer sales channel.
Demac Media
OCTOBER 31, 2017
I’m also the co-founder of Demac Media, an eCommerce agency helping brands and retailers grow their eCommerce businesses. Pela has recently become a 7 figure direct to consumer brand (in sales, not enterprise value) and is growing quickly. For Pela Case, we wanted to focus on building our direct to consumer sales channel.
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