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Why DTC Brands Are Joining The OTT Movement

RTP blog

It’s no secret that many DTC brand’s claim to fame is forward-thinking social campaigns — just look at Dollar Shave Club’s now-famous video, “Our Blades are F ing Great”. But social only goes so far, and many DTC brands have saturated those audiences and are looking for ways to expand into additional markets.

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How to Use Blockchain in Marketing Data Security

Kissmetrics

The high level of security offered by this technology allows companies to establish a secure data network to record and store consumer’s data. It ensures businesses have to act responsibly and with integrity when using consumers’ data. As a result, transparency has a major impact on consumers’ purchasing decisions.

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July 2019 Monthly Marketing Recap

ROI Revolution

We’ll also have the latest edition of the Social Media Water Cooler to catch you up to speed on all the latest social media advertising and marketing news. Ecommerce + Consumer Packaged Goods. Amazon is emerging as a key player in the consumer packaged goods (CPG) ecommerce market. Amazon Prime Day 2019.