Retail TouchPoints

NOVEMBER 14, 2024

As digital operations become more complex and cybercriminals launch increasingly sophisticated phishing and malware attacks, data breaches have become common occurrences. For retailers and consumer businesses, a surge in data breaches presents difficult challenges. million last year. million and $3.48 million, respectively.

Retail 277

Retail Payment Services Consumer Operations 277

Retail TouchPoints

FEBRUARY 26, 2025

When customer data is exposed in a cyberattack, criminals can use it to commit fraud. Fraudsters can steal employee credentials to expose customer data. Both kinds of incidents affect the bottom line and both can impact the companys image with customers. Vendor communication. Site security is also a concern.

Payment Services 236

Payment Services eCommerce Shipping Costs Supplies 236

Retail TouchPoints

DECEMBER 12, 2022

Here are five customer data management dangers that can happen when you incorrectly store, manage and process data. 5 Customer Data Dangers. If you regularly handle large amounts of customer data, know that things like inconsistent formatting and outdated data can cause serious issues in your business.

Customer Data 217

Customer Data Improvements Management Customer 217

Forrester eCommerce

APRIL 11, 2019

CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential of AI or the wave of entrepreneurs dreaming up the next moonshot, consumers contend with more glitter than gold.

Consumer 317

Consumer Technology Marketing Customer Data 317

Retail TouchPoints

MARCH 3, 2023

Personalization is now a hygiene and customers have come to expect it regardless. Source: McKinsey However, personalization is no longer limited to targeted offers in the current landscape; it now covers the entire customer journey. Customers’ data trails can help retailers access preferences, past orders and history.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

FEBRUARY 26, 2024

is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Consumers are quickly losing trust, and companies must act swiftly and responsibly to restore it. This happens in an environment where consumer trust is already fragile. It doesn’t have to be this way.

Improvements 317

Improvements Payment Services Consumer Banking 317

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

MARCH 8, 2021

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. If you’re not careful, technology can disrupt the customer journey in a negative way. RTP: How has the pandemic impacted consumer behavior and the need for human connection the most?

Customer Data 264

Customer Data Customer White Paper Technology 264

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers.

Consumer 289

Consumer Food and Beverages Beauty and Health Toys 289

Retail TouchPoints

FEBRUARY 9, 2023

Over the last decade or so, Batteries Plus has struggled to find its place in the world of digital retail, even as consumers have become ever more reliant on battery-powered devices. Right now [those experiences] look very similar, so we’re working to reinvent what those consumer journeys look like.”

Customer Data 237

Customer Data Customer Omnichannel Electronics 237

Retail TouchPoints

AUGUST 16, 2022

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. The “Cold Start Problem” asks how personalized experiences can be offered to consumers who are anonymous or first-time users.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

AUGUST 17, 2023

The latest Consumer Price Index (CPI) data highlights a significant deceleration in inflation, now standing at half of last year’s peak. In response to this unpredictable economic landscape, consumers have recalibrated their shopping habits, demanding businesses to exhibit a newfound agility and innovation.

Consumer 246

Consumer Payment Services Food and Beverages Supplies 246

Retail TouchPoints

OCTOBER 21, 2024

With the rise of ecommerce, direct-to-consumer (DTC) retailers are particularly vulnerable as their online-only presence provides fertile ground for fraudulent activities. Data analytics plays a crucial role in identifying and preventing refund fraud.

Retail 278

Retail Payment Services Technology Payments 278

Forrester eCommerce

JULY 18, 2019

Singapore is recognized as one of the world’s most innovative hubs and as an innovation powerhouse in Asia: The 2018 Global Innovation Index ranks Singapore as the fifth most innovative market out of 126 global economies analyzed, and Singapore’s recently launched S$1 billion innovation fund establishes innovation as a key lever to economic growth (..)

Consumer 372

Consumer Marketing Customer Experience Customer Data 372

Retail TouchPoints

MARCH 3, 2025

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. Looking ahead, retailers have an opportunity to redefine the customer experience through trust and security.

Payment Services 207

Payment Services Retail Point of Sale Supplies 207

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

Retail TouchPoints

DECEMBER 12, 2024

The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week dealmaking, and brands are pulling out all the stops to capture consumer attention during the most lucrative retail season of the year.

Travel 173

Travel Books Accessories eCommerce Technology 173

Retail TouchPoints

FEBRUARY 12, 2025

While the business side has rapidly adopted digital tools to engage consumers, the security side has often been locked into older technology. While the SSP is vital for ensuring security, maintaining it is highly time-consuming, often relying on manual input from developers.

Retail 277

Retail Technology Supplies Operations 277

Retail TouchPoints

MARCH 6, 2025

In retail brand impersonation attacks, cybercriminals pose as trusted retailers or brands to deceive consumers into revealing sensitive information, making payments for fake products or downloading malicious content. More tangibly, your business can also suffer financial and legal consequences if customer data is compromised in a breach.

Payment Services 232

Payment Services Social Media Download Information 232

Retail TouchPoints

MARCH 5, 2025

CDPs : A Customer Data Platform is a valuable tool for a retail media business to unify its customer view from the rich first-party data that comes from being a retailer.

Retail 238

Retail Marketing Technology Presentation 238

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 285

Small Business Retail Retail eCommerce Social Media 285

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. The Gen Z Factor. Mobile search optimization.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue. revenue-per-send.

Customer Data 366

Customer Data B2C Subscription Channel 366

Retail TouchPoints

DECEMBER 25, 2024

As customers return to in-store shopping, retailers are continuing to face an increase in returns from online and in-store sales. This holiday season, consumers who frequently make returns may be in for a surprise. Customers are attracted to free return shipping, refunds, and no questions asked policies.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Retail TouchPoints

MARCH 19, 2025

Young and old, rural and urban, tech savvy and tech-scared we are seeing evidence steadily building that consumers are ready for new experiences. The latest generative AI tools can help brands create even more engaging experiences by personalizing them for customers. concludes with a retail store. Extending Brand Loyalty.

Customer 147

Customer Vend Games Automotive 147

Retail TouchPoints

MARCH 27, 2025

One area that may drastically improve consumers satisfaction with customer service: AI-powered bots that can act as a shoppers own personal concierge service. This emerging technology can ease common customer service pain points and turn lackluster chores into more luxurious, customized experiences.

Payment Services 147

Payment Services Multi-channel Customer Experience Shipping Costs 147

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 306

Customer Customer Experience Customer Data Improvements 306

Retail TouchPoints

SEPTEMBER 9, 2024

Family Dollar will use solutions from Dunnhumby to make merchandising and category management more customer-centric across its store network. ” In June 2024 Family Dollar parent company Dollar Tree initiated a strategic review of the struggling banner, with options including a sale, a spinoff or “other disposition of the business.”

Management 286

Management Customer Data Consumer Improvements 286

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It? Klaviyo SMS.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

JANUARY 17, 2023

And in consumer-facing businesses, a brand’s best customer may suddenly ghost them, disappearing without another word — or another purchase. When a Good Customer Relationship Goes Bad. In recent years, a customer-centric revolution has led brands to recognize the importance of understanding their best customers.

Customer 321

Customer Customer Data Other Marketing 321

Retail TouchPoints

APRIL 27, 2023

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. Instacart Ads allow CPG brands to connect directly with consumers online at the point of purchase.

Consumer 269

Consumer Customer Data Marketing Information 269

Retail TouchPoints

JANUARY 5, 2023

But data strategy is only one of the beauty brand’s many “superpowers,” according to Ekta Chopra, e.l.f.’s s Chief Digital Officer: “We don’t give our consumer just one thing — we learn from our community and then we bring on new superpowers that they want,” Chopra said in an interview with Retail TouchPoints.

Customer Experience 306

Customer Experience Customer Data Consumer eCommerce 306

Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

PayPal 278

PayPal Merchant Services Payment Services Consumer 278

Optimizely

FEBRUARY 5, 2021

If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. And I can’t think of a more efficient way to campaign directly to consumers than the Super Bowl. When it comes to direct-to-consumer marketing, it’s not just a matter of “here’s our product, now buy it.”

Marketing 370

Marketing Games Events Consumer 370

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. How Can Businesses Bring Virtual Try-Ons to Their Customers? What to Look Out For.

Retail 277

Retail Customer Data Information Consumer 277

Retail TouchPoints

AUGUST 29, 2024

Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales growth to 2% year over year (YoY) both in the U.S. and globally, according to the Salesforce Shopping Index , which analyzes data from more than 1.5 billion global consumers on retail sites.

Shipping Costs 278

Shipping Costs Consumer Shipping Supplies 278